Problem Finder vs Solution Creator.
Let’s face it.? Finding a problem is easy.
Revenue is down, definitely a problem.
Your advertising isn’t working, yup you found another problem.
It doesn’t take much work to find problems; they are easy to spot because they make us uncomfortable and scare us.
Problems are easy to find because of the emotional impact they have on our comfort.
We feel unsafe or out of control when problems exist. That’s why they are problems.
Solving problems, on the other hand, takes work. Because it takes work, most of us choose to stay in the problem identification mode.
We choose to demonstrate?our value by finding problems. It’s the easy path.
Unfortunately, just identifying problems doesn’t provide very much value without solutions. The world doesn’t need more problem identifiers; we need solution creators.
We need people with creative ideas for solving the problems we’re so good at identifying.
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Solution creators are change agents; they move organizations forward. They provide a powerful currency of ideas that bring tremendous value to organisations.
Solution creators don’t identify problems; they dissect problems from the perspective of what’s not working and why and then go straight to solution mode.
Solution creators operate from the perspective of?how?can this be better? How do we replace this problem with something better that stops the pain?
Creating solutions is hard. You have to understand the problem, you have to understand the root-cause, you have to understand its impact. You can’t create solutions simply knowing a problem exists. It goes much deeper than that.
You have to be creative. You have to be diligent. You have to flexible. You have to be willing to take risks. Unlike finding problems, creating solutions takes a lot more work.?
Problem finding feels good in the beginning, but without solutions amplifies the pain.
Solution creation ultimately makes the pain go away.
There aren’t enough solution creators - people who can be uncomfortable in the problem in order to make it go away.
Become a solution creator.
It’s ultimately what your client needs.
I help your company create brilliant marketing solutions using psychology, neuroscience, & creativity :: Brand Director, Creative Director, Brand Growth Specialist, Marketing Consultant, Public Speaker, Smiling Happy Guy
2 年Neuroscience points out perception and reaction has a negative bias approximately 5:1. This means our brains identify negativity five times more than positive. If we think about caveman time, we see high-levels of negativity bias actually forces one to stay on-guard and protect from attacks (like from saber-tooth tigers!) In the modern world, this bias becomes overly-triggered unless balanced by intentional positive alignment. Thinking about this, we only need one positive (solution-setting, dopamine-releasing, worry-dropping) thought to balance five negative influences. This also means it's five times more efficient for our brains to grasp a negative, problem, or worry. Thus, we require MORE energy to observe a positive influence. Our bodies respond according to the Law of Conservation of Energy, the easier and more efficient path is the one most likely to be taken by our neuron connections. What this means, to sum up, is that we must PUSH for solution-making because our brains will opt toward laziness as a means of efficiency. When we're in discovery or strategy sessions make sure our clients are fed - but not heavily - and have plenty of water. Nutrition and hydration are essential to push our brains past standard bias.
Transformative Coach & Trainer | Harnessing Creativity, Leadership & Wellbeing to Empower B2B Professionals | Founder of Calm In Storm Consultancy
2 年This is a great, yet as you say it's not that easy to find the solution if you can't find the problem