Problem Exploration Through Growth: A Better, More Relevant Way to Work Through Product-Market Fit
Lindsay Tabas
Design & Build Stuff People Want | Host of Make Sense Podcast | Founder @ LearnProductMarketFit.com | Human-First Futurist | Lady Engineer?
Introducing a new Innovation Framework with 7 benchmarks covering (1) Problem Exploration, (2) Solution Finding & Iterating, and (3) Growth
Throughout the past year, I’ve been knee-to-waist deep in refining my practical and more detailed benchmarks to replace Product-Market Fit.
You may have read here:
- Use this Definition of Product-Market Fit if You're a Pre-Seed Startup, or
- Product-Market Fit Has Jumped the Shark
What is Product-Market Fit? I put it like this:
product-market fit (noun)
1. A startup term with too many definitions to be useful
2. Something to do with aligning business, product and customer
I spoke about PMF at Chloe Capital's Investor Forum in Denver, The Entrepreneur Network in Rochester and Venture Cafe in Philadelphia. I also hopped on a LinkedIn Live with Gregarious Narain and hosted multiple Office Hours dedicated to helping entrepreneurs through their own PMF struggles. To spread this knowledge to the masses, I hosted an intimate, hands-on, detailed chat mid-2019, and the response I received was more than enough to tell me, "okay, I'm onto something here."
I eat my own dog food when it comes to iterating on my marketing and products/services.
Throughout this journey, my content went from “3 Myths we all need to stop believing in order to align our business with our customer” to “Here are 7 better, more relevant benchmarks to work through product-market fit.”
“Are you going to take this and disrupt Sharktank?”
More recently, I've been invited to present my product-market fit workshop at HopperX1 in New York City. Since I know so many entrepreneurs not located in NYC, I thought it only fair to bring back my intimate PMF chat. Holding on to this valuable, actionable info is not an option; I wholeheartedly believe that there is room for every entrepreneur to be successful.
You can take a look at the 7 benchmarks on my website, in the flesh, where they're ready to be studied and implemented. Go from Problem Exploration to Solution Finding to Big Growth.
1?? Product-Market Fit Peaked And Other Innovation Idioms to Start-Stop-Continue
This article sets the stage. Get the big picture on why I believe the way we approach Product-Market Fit has been all wrong. To replace PMF, I introduce the 7 benchmarks symbolizing the 3 main stages in a business and its growth.
2?? The Most Valuable Problem Establishes A Solid Startup Business Foundation
The first two benchmarks fall into Problem Exploration. After all, Albert Einstein said, “If I had only one hour to save the world, I would spend 55 minutes defining the problem, and only five minutes finding the solutions.
3?? The Solution is in Your Product Roadmap: From Minimal Viable Product to Product-Market Fit
Your next 3 benchmarks are inside the iterative process of solution finding and iterating. This is where you steadily iterate on your product features, craft your marketing fundamentals and release mini launches for early growth.
>> Deep Dive: What Is a Minimal Viable Product Anyway?
>> Deep Dive: DIY Manage Your Product Roadmap: Guidance for Nontechnical Founders
4??Grow & Scale Your Startup Business: The Final Benchmarks of Product-Market Fit
The final two benchmarks cover big growth. After exploring the problem and solidifying the solution, we’ll cover what real growth looks like.
The content is detailed and actionable, but if you’re wanting a more hands-on lesson in Product-Market Fit, join me for my FREE intimate chat titled A Better, More Relevant Way to Work Through Product-Market Fit.
I've scheduled multiple dates throughout September 2019. I’ve capped the audience at 25, so prepare for a small group discussion. Note that this chat will be held in a Zoom meeting, so chat is accurate; you will have the opportunity to ask questions!
Seats are limited. Grab your spot now!