Pro hacks to keep adapting to the rapidly shifting digital publishing market
Ron Jaworski
CEO at Trinity Audio | Voice & Audio Enthusiast | Speaker | Official Member of Forbes Business Council | Contributor for Entrepreneur.com
Shifting expectations, changes in formats, continued growth in content use on the go - these are all the trends that suggest the digital revolution is at full force. In fact, we’re witnessing an audio revolution, a revolution within a revolution (version.1 type of thing).
A powerful combination of voice and content technology has created an audio-first environment where users have set certain demands. Simply put, they expect (and want) to interact with a wide range of devices via their voice and expect to receive content in an audio form. That’s just the way it is, and such behavior is actually good news for publishers and brands. They should diversify and see great opportunities in the challenges they face, not only in terms of improved user experience but also building stronger and long-lasting relationships with their readers and audience.
People are demanding information in a new, more convenient way, which makes depending exclusively on written content (and the advertising that goes with it) very risky. The only way to meet these expectations and thrive is by looking beyond traditional business models and bringing your respective audience into this audio era.
I’ve outlined a five-step process (pro hacks, if you will) that will help you set the stage for success:
- Availability
- Enhance the experience
- Expand
- Smart speakers
- Voice capabilities
By going through these stages, you will adapt to the current shifts and position yourself to make the most out of today’s publishing market. I’ve explained the concept in detail in my blog post so check it out for more information.