PRMM Interview with Scott Lum - content and social media marketing

This week, I had the opportunity to interview content and social media expert Scott Lum for PRMM Interview #21. We chatted about content and social marketing, becoming a customer-centric organization, and advice for future marketers.

Briefly, Scott has developed social strategy for connecting business decision makers and focused on customer strategies.  He has developed Content Marketing strategy managing a team of writers and served as editor-in-chief for social content, lead cross-team collaboration to drive business objectives across product and audience marketing teams, and managed a digital event program that produced over 400 webinars, 20 hybrid/virtual events, 100 video podcasts and 100 hands-on labs per year. Scott is also an excellent photographer, based in Seattle (I’ll forgive him for being a Seattle Seahawks fan). Connect with Scott on Twitter – @ScottLum. 

Cece Salomon-Lee is director of product marketing for Lanyon Solutions, Inc. and author of PR Meets Marketing, which explores the intersection of public relations, marketing, and social media. This post represents Cece's personal opinions and are not representative of her company's.