Private Label Trade Show at Chicago, USA

Private Label Trade Show at Chicago, USA

What is Private label?

Private label products are all the merchandise sold under a retailer's “own brand”. That brand can be the retailer's own name or a name created exclusively by that retailer. For instance, the Cola drink being sold at TESCO stores under the TESCO’s own name is Tesco’s private label whereas the Coca Cola is the brand owned by the Coca Cola Corporation.

Private Labels constitute more than 30% of market share in the supermarkets. With the European and United States economies under pressure, the consumers are increasingly switching to the store brands (private labels).

 PLMA Trade fair

PLMA’s World of Private Labels is organized by the Private Label Manufacturers Association (PLMA), headquartered in Amsterdam, to provide a platform to  its members (manufacturers) to meet with the buying/sourcing managers of the leading retail chain stores (private label owners). For more than 30 years, PLMA’s annual trade show has been the industry event of the year, where retailers and wholesalers source for their private label programs. More than 1,300 companies from 40 countries will be exhibiting their products, including 25 international pavilions.

It also attracts buyers from the world’s supermarkets, hypermarkets, discounters, department stores, drugstores, wholesalers, importers and exporters. Products on display include fresh, frozen and refrigerated foods, dry grocery, and beverages as well as non-food categories, including cosmetics, health and beauty, household and kitchen, auto aftercare, garden, and house-wares & DIY.

Exhibiting Countries Represented:

USA, Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Chile, China, Colombia, Costa Rica, Czech Republic, Denmark,  Denmark, Ecuador, Egypt, France, Germany, Greece, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Jamaica, Latvia, Liechtenstein Malaysia, Mexico, Morocco, Panama, Peru, Philippines, Poland, Romania, South Africa, South Korea, Spain, Sri Lanka, Switzerland, Thailand, The Netherlands, Turkey, United Arab Emirates, United Kingdom, Vietnam.

To Participate in Pakistan Pavilion, contact: Phone: 021-34540434, Email: [email protected]

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