The Privacy Shield is Born - Have the US and the EU settled their differences?

As news broke of the Privacy Shield's publication and adoption, we began receiving requests for advice and guidance on what the Privacy Shield might mean for market researchers working on European personal data using US-based employees and partners to process it.

The Privacy Shield will only become a reality in a couple of weeks time, meaning there's still a few weeks for European National Data Protection Authorities to go after companies which aren't in compliance.

Research World Connect was kind enough to publish my analysis of the Privacy Shield with the support of my colleagues in the Professional Standards and Government Affairs Team of ESOMAR.

We've shared 7 top tips ranging from conducting an audit, updating privacy policies, identifying what can be handled by EU-based alternatives first in order to anonymise the data before it goes to the US, and much more.

Check out the article on Research World Connect for more information and don't hesitate to get in touch if you want more information!