Privacy Safe Targeting Loopholes with CTV - Plus: Training the Next Generation of Marketers

Your prospects prefer targeted ads to less targeted ones.

Publishers and broadcasters prefer to charge a premium when delivering the right ads to the right audiences', and that's fair.

Did you know that most CTV systems and many of the OTT (Over-the-Top) platforms retain privacy safe targeting using custom audiences and identity graph systems, on top of all the other targeting options available??

Third party cookies in browsers have been gone from Safari and Firefox for a while and are on their way out (eventually in Chrome). This has lead many marketers and even agency staff to believe that context and category, plus geography, time of day and other targeting methods that impute intent or audience suitability in different ways are the only targeting methods left to deliver scale and targeting.

Welcome to the wonderful world of CTV where as a marketer, you get much of the targeting you want while also harnessing the power of video advertising to drive both emotional response and action.

My team at Didit use this and other forms of targeting using StackAdapt , so, my team at Didit invited them on my behalf to do an eMarketing Association marketing roundtable via Zoom on May 7th, 1PM eastern. https://www.dhirubhai.net/events/next-generationprogrammaticadve7189831542112681987/

It's free, so register. https://www.dhirubhai.net/events/next-generationprogrammaticadve7189831542112681987/

Training The Next Generation Of Marketing Professionals

I have recently formed a new nonprofit to solve the skilled talent shortage in the areas of Digital Marketing, the eMarketing Foundation. I was inspired by the Scarsdale Schools "Senior Options" program where qualified HS seniors learn by working with local businesses. My daughter is doing this now.

If you'd like to help train the next generation of marketers in a hands-on environment please check out the eMarketing Foundation. Fill out the form and we'll try to match you.