Privacy Island
When the connective tissue of device ids is surgically removed...
PRIVACY CHANGES ARE HAPPENING
The IDFA has been the defining link allowing companies in the mobile marketplace to function seamlessly. Industry reliance upon the IDFA has been negatively impacted by Apple’s decision to enforce?User Privacy and Data Use effectively placing each developer on their own “privacy island”.
Industry reliance on the IDFA, has extracted a substantial penalty from developers:
The reason for this is simple – the IDFA is the tie that binds the mobile ecosystem (iOS).?
REPLACING THE IDFA
Whether conscious or unconscious, the absence of clear guidance from Apple led some to adopt a wait and see approach. Some were clearly overwhelmed by the scope of ATT and others failed to recognize the magnitude of the change.?
?Regardless, there may have been groups unable or unwilling to accept the finality of Apple’s decision who failed to act from paralysis or out of body experience; a minority who hoped Apple would realize the impact and provide some form of “safe harbor” exception, that would lead to much less disruption or rollback. However, on April 26, 2021 when Apple launched iOS 14.5, and began to enforce?User Privacy and Data Use?rules – any remaining doubts vanished.
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