Prioritizing ?? buyer trust - February Newsletter
Hi there,
If a B2B technology buyer can’t find a product they trust to meet their organization’s needs, it will result in no decision—no purchase.
To help buyers see, at a glance, that a vendor is providing accurate and relevant insights about their product and customer use cases on our platform, we’ve recently introduced the Trusted Seller verification program.?
This program is a differentiator in the market as it recognizes product transparency and ethical review generation practices. Trusted Sellers do not have to be a TrustRadius customer, still, not every company will qualify—check the criteria to see what you can do to earn your badge in the next round.
Because buyer trust builds relationships, it’s time to prioritize it. To help get you moving in the right direction, I’m excited to share the following compilation of resources:
Best,
Vinay Bhagat , Founder and CEO, TrustRadius
?? The 2025 Review Quality Report is here!
In our third annual review quality report—Building Buyer Trust: Review Quality Report 2025—you’ll get a sneak peek into our rigorous review generation and moderation processes to discover:
Reviews and intent data are the secret sauce to your success
In our latest series, we’re speaking with companies on how they’re leveraging TrustRadius reviews, downstream intent data, and lead gen solutions to win faster and more often. Revisit Navigating the Complex Customer Review Landscape and SEO and Reviews in the Age of AI to learn how reviews can help you win over buyers and search rankings.
Then, join us for our next session, The Real, Real on Intent Data, for actionable take-homes on aligning different types of intent data with campaign planning and your buyers’ journey, plus how to measure the success of your campaigns.?
Hitting the stage on Thursday, March 6, at 12:00 pm ET, will be:
Are you being ?? recognized for ethical review generation practices?
Ethical sourcing of quality reviews deserves recognition, especially when those reviews help you win awards and gain buyer trust at a glance. In order to win, though, you have to apply, and sharing your win from the rooftop will help spread the word.
Our inaugural Buyer’s Choice award went live for 2025—extra congratulations to the winners who have promoted their achievement! For those who haven’t yet, or want to do more, here are a few easy suggestions on getting the most out of your award:?
Coming up next are our Top Rated Awards, which consist of three key qualifying criteria:
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Don’t let your hard work go unnoticed. Get award deadlines and qualifying details in our awards calendar.
?? High-value buyers, original content, and trusted insights
A new era of search and buyer behaviors is upon us. As B2B technology buyers continue to grow skepticism and risk aversion, they’re looking for and referencing high-quality, original, trusted content to inform purchase decisions.
To uncover the new buyer journey from search to decision, our CMO, Allyson Havener , shares her thoughts on:
How is Paylocity leveraging reviews? Find out in ? Reviews After Dark ?
Paylocity saw exponential review growth in the first year of working with TrustRadius, gaining 313 net new reviews, which increased their trScore by 1.3x and their product profile page views by 72% YoY. ??
Later, they took advantage of our Event Support and gained even more. Paylocity’s reviews enabled them to:?
Find out how they did it in our latest episode of Reviews After Dark, featuring Matt Doyle , Senior Manager of Marketing and Client Advocacy at Paylocity .?
?? Other trusty tools for savvy marketers
Blogs:
Resources:
Awards: