Prioritize Self-Care: Why Bath & Body Works (Works)

What is working for Bath & Body Works?

1. They meet the customer where they are - the brand not only has shops in malls, but they have off-mall location. Their investment in the off-mall format is leading the charge to engage consumers and provide a convenient and pleasurable shopping experience.
2. Success of its Loyalty program - Rewards is once of the nations best loyalty program and has over 37 million members. Loyalty sales account for two-thirds of US sales. Again convenience is key - the apps that support the program make it easy for consumers to stay connect to the brand and learn about new scents and savings.
3. Demand for home fragrances, calming scents, and new products in the haircare and laundry categories are bringing new and existing consumers back for more.

Why is self-care so important?

More than ever pressure from external forces both locally and globally are adding weight to your daily routine. The meditative and intrinsic power of scents on memory and emotion offers a reprieve from linear minds sets.

Take the opportunity to:

1. Immerse yourself in sound - play a favorite
2. Hydrate with a favored water
3. Pick up a lotion
4. Draw a bath
5. Have a spa day with your pet

Don't let opportunities pass you by this summer, take a page out of Bath & Body Work's playbook and #takeaselfish

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