Prioritise video
66% more qualified leads from video
Once upon a time, video was little more than an interesting option in social media … a curiosity. It is now an important consideration and will soon be the only viable option. Research suggests that:
Video generates 66% more leads in a year
88% of marketers view YouTube as the most effective platform
Within 3 years, 82% of global internet traffic will come from video streaming
Research has found that:
82% of Twitter users watch video content on Twitter
YouTube has over a billion users (almost one-third of total internet users)
45% of people watch more than an hour of Facebook or YouTube videos per week
More than 500 million hours of videos are watched on YouTube each day
87% of online marketers use video content
The facts are:
Video can paint a more vivid picture than words
Audiences are lazy and video is easy
Video is easy to share and is shared more often
Fortunately, research suggests that while quality video production has its place, quality productions are not necessary in all circumstances. In fact, amateur video can be very impactful. Sharing of videos is not usually dependent upon the quality of the video. What is clear, however, is the power of video in the social media environment.
RECOMMENDATION – If you want your content to be shared, use video. Understand that video is the medium of the 2020’s and will become the dominant medium for going viral.
D. John Carlson - +61 (0) 402 273 350
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