Is Print Media Dead? The Truth About Trust, Credibility & Lasting Impact

In an era saturated with AI-generated content, misinformation, and digital overload, the credibility and impact of print media have never been more vital. Entrepreneurs and business owners constantly seek to establish trust, credibility, and authority in their industries. And while social media and digital marketing have their place, being featured in a respected magazine still carries unmatched prestige and influence.

Trust in the Age of Misinformation

Anyone can post online, but very few get published. Consumers are becoming increasingly sceptical of what they read on the internet, thanks to AI-generated content, misleading claims, and the rise of deepfakes. A 2023 survey by Edelman Trust Barometer found that 63% of consumers struggle to distinguish between fact and misinformation online. With trust declining in digital spaces, having a third-party, trusted publication write your story provides unparalleled credibility.

The Prestige of Print – A Milestone for Business Owners

For entrepreneurs, being featured in a print magazine is a milestone. It’s a tangible representation of their expertise and contributions to their industry—a sign of recognition from an editor and a trusted publication rather than just another self-published post on LinkedIn. It’s an endorsement that carries weight and sets them apart from the competition.

Instant Engagement with Tactile Experiences

Print media is a physical, high-value marketing asset, unlike digital content, which is easily scrolled past or forgotten. Studies show that printed materials engage multiple senses—the feel of the pages, the smell of the ink, and the magazine's weight all contribute to a more memorable and trustworthy experience.

? 85% of consumers believe the quality of printed materials reflects the quality of the business itself (SmallBizTrends, 2018).

? 4 out of 5 small business owners say professional printing helps them stand out (SmallBizTrends, 2018).

The Power of Print in a Small Business Ecosystem

The Sunshine Coast business community is tight-knit—decisions are made based on relationships, reputation, and trust. Being featured in Matters Magazine places your business in front of thousands of local professionals who actively support and engage with their local business community. Matters Magazine is hand-delivered to commercial locations and distributed at key business expos, networking events, and industry conferences, ensuring your story is placed directly into decision-makers hands.

A Marketing Investment That Lasts Forever

Unlike digital ads, which disappear when budgets run out, a feature in Matters Magazine lasts forever. It can be shared at business meetings, placed in waiting rooms, and repurposed for websites and social media. It becomes a powerful asset that positions you as an industry leader—something digital marketing alone can’t achieve.

Print and Digital: A Powerful Partnership

Print media doesn’t compete with digital—it enhances it. A feature or ad in Matters Magazine isn’t just a standalone marketing asset; it becomes a valuable tool that strengthens your digital campaigns.

You extend your reach by repurposing your article or ad across social media, email marketing, and digital ads, reinforcing your message across multiple touchpoints. Readers who engage with your feature in print are more likely to seek you out online, boosting brand recall and trust.

Additionally, a print ad creates credibility that digital alone often lacks. When paired with an online campaign, it drives higher engagement, increases conversions, and provides lasting impact. Your feature in Matters Magazine becomes a strategic asset—one that continues to generate value long after it’s published.

Conclusion: The Future of Business Growth Is Built on Trust

Print is not dead—it’s more valuable than ever. In an era of digital overload, being featured in a trusted magazine is a rare opportunity to build credibility, foster trust, and connect with high-value customers. Whether you’re a new business looking to make an impact or an established brand strengthening its reputation, investing in print is an investment in lasting success.

Want to establish yourself as a trusted expert on the Sunshine Coast??

Now is the time to be featured in Matters Magazine.?

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