?? Is Print Making a Comeback?
Letterhead
Who knew something as simple as a newsletter was the best way to grow your business… We did ??
TOP NEWS
??? In a Digital Age, High-End Outdoors Magazines Are Thriving in Print
In an era dominated by digital media, high-end outdoor magazines like Adventure Journal, Mountain Gazette, Summit Journal, and Ori are thriving in print. These niche publications cater to audiences seeking a break from screens, offering collectible, high-quality issues with minimal advertising. They focus on deep stories, edge-to-edge photography, and literary content, creating a “slow-read” experience. The trend highlights a consumer desire for tangible, curated content over digital overload, providing valuable insights for publishers reconsidering the balance between print and digital offerings. (The New York Times)
?? Is the News Industry Ready for Another Pivot to Video?
As social platforms push video content, the news industry faces a renewed shift to video. With increasing video consumption on platforms like YouTube and TikTok, publishers must adapt to engage younger audiences effectively. (Nieman Lab)
?? Perplexity Plagiarized Our Story About How Perplexity Is a Bullshit Machine
WIRED reports on the AI-powered search startup Perplexity, accused of plagiarism and ethical concerns. This raises questions about the implications of AI in content creation and the need for legal frameworks to address such issues. ( Wired)
?? ‘We’re all just fumbling around’: Advertising on Substack remains a Wild West for brands
Brands are exploring advertising on Substack, despite the lack of formal guidance from the platform. Substack's subscription model and niche audiences present unique opportunities and challenges for advertisers. (Modern Retail)
??? The Lap Of Luxury: Gen Z Is A Whole New Market, Dotdash Meredith Study Finds
Gen Z consumers are redefining luxury with a focus on authenticity and self-expression. This demographic values personalized, sustainable luxury experiences and shows a strong interest in high-quality products. (MediaPost)
?? Sherwood sharpens its pitch to advertisers
Sherwood, Robinhood's media subsidiary, is relaunching its "Snacks" podcast and hosting a live event. The company highlights the effectiveness of newsletter advertising and aims to attract brands through innovative marketing strategies. (Toolkits)
MULTIMEDIA LONG "READS"
??? Podcast Episode: Media Payment Trends & Marketers’ Love Affair with Hollywood
This week's Toolkit Show delves into a crucial topic: Are consumers truly against paying for online news? The episode breaks down the latest findings from the Reuters news report, revealing that 43% of non-paying news consumers could be convinced to pay. Jay Goodman also shares why branded entertainment is experiencing a significant resurgence. (Toolkits)
TOOLS AND RESOURCES
?? Enhance Your Creative Work with ChatGPT's Free Apps
Explore the practical applications of ChatGPT’s free apps in this Wonder Tools article by Jeremy Caplan. Learn how to utilize apps like Sketchy to create instant drawings, Consensus for querying academic research, and Whimsical to generate detailed diagrams. This guide offers specific examples and tips on leveraging these tools for creative projects, research, and productivity, providing a comprehensive overview of maximizing generative AI's potential in your daily tasks. (Wonder Tools)
?? Letterhead.ai: Tailored for publishers with complex product systems, Letterhead.ai offers powerful features like automation, content curation, and multi-newsletter management. Benefit from best-in-class pricing, seamless integrations, and robust revenue tools. Effortlessly manage and optimize your email campaigns, ensuring high engagement and streamlined operations. Enhance your publishing workflow and maximize your reach with Letterhead.ai’s comprehensive toolkit. Learn more about Letterhead.ai
??? Charleston 2024: AAN Convention Join the Association of Alternative Newsmedia in Charleston, SC, from July 10-12, for engaging sessions on journalism, media trends, and innovative strategies. Network with industry leaders, participate in interactive workshops, and enjoy unique local experiences like the Charleston Harbor tour. Ideal for media professionals seeking inspiration and practical knowledge to navigate the evolving media landscape. Register Now
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