Print for future: how solve the innovation dilemma?
#ValueCheck: Print wins — Beyond Technology!
By Andreas Weber, Head of Value
What is right, what is wrong?
While many of us still struggling with the ever-present innovation dilemma, the current discussion in the print industry laments about price wars, margin erosion and technical issues (for example, is digital printing better than offset printing, or is the future in online print?).
If you look closely and look over the edge, it becomes clear what really matters: new economic systems for new business strategies and business model architectures that provide entrepreneurial freedom and enable connection to the digital age and Industry 4.0.