Print Buying #UKvUSA episode 4: Education vs. Salesucation

Without educating our audience, print slowly dies…

But whom should we educate and who should do the educating?

In this podcast, Deborah Corn and I discuss:

-       How do we educate our most profitable potential customers

-       Is it time to stop connecting with the brands?

-       The difference between education and sales (is there one?)

-       Education vs Inspiration

-       How have printing companies inspired us in the past

-       The BIG failure of the printing industry over the past few years

-       Action points every printing company should carry out right now (33m40)

https://profitableprintrelationships.com/print-buying-ukvusa-episode-4-education-vs-salesucation/

What are the best ways for the printing industry to educate right now?

This episode was recorded before the Coronavirus outbreak.