Princess Maja von Hohenzollern - award-winning designer and successful licence brand

How companies can benefit from licence cooperations in the current economic situation and why women offer great sales potential.

Designer Princess Maja von Hohenzollern is an internationally prominent, modern princess from one of the oldest noble families in Europe (German Kaiser) and a successful licensed brand.

She is considered an expert in sustainable product development and is a vegan design pioneer.

She was one of the first to design sustainable products free from animal suffering in the non-food sector, such as the first PETA APPROVED VEGAN carpet collection, the world's first vegan-certified bathroom fittings collection, the first vegan toy and household collection on the market and much more.

For her design achievements, Princess Maja von Hohenzollern was honoured with the "Who is international Award" for Design 2022/Greece, as "Designer of the year 2020" UK and with the "Asia Design Award Gold" in Shanghai/China as best designer.

Under her licence brand By "Maja Prinzessin von Hohenzollern", collections for interior products such as furniture, bathroom furniture, children's furniture, bathroom fittings, bathroom accessories, bathtubs, home decoration, household goods, pet supplies, children's toys and modular and tiny houses have been successfully launched in international retail stores and online.

Growth market licence cooperations

Companies can benefit greatly from such exclusive and personalised licence cooperations. This is because the "Princess Maja von Hohenzollern" brand has a clear unique selling point, a high level of emotionality and appeals more directly to women as a target group.

It is no coincidence that the licence market is one of the fastest growing markets, currently valued at around USD 289 billion and with a global sales volume of around USD 369.7 billion by 2031.

Unique brands cannot simply be copied

Many companies currently feel that their products, designs and innovations are often and quickly copied by competitors and that they are coming under additional pressure from large foreign online shops.

This is due to the fact that products often lack a clear unique selling point, distinctiveness, emotionality and authenticity.? Because they can be compared with other competing products, they are caught up in the price spiral of discount battles in retail.

Women: The still underestimated target group

Another mistake is that manufacturers and retailers of consumer products do not recognise women as a target group and underestimate the power of women on the shelves!

This is because purchasing decisions for consumer goods such as furniture, home textiles, lamps, carpets, wallpaper, kitchens, furnishings, textiles and property are largely made by women (80% Kantar study worldwide)!

Even when buying a car, women influence the decision on which vehicle to buy with approx. 84%. (Forbes study Centre for Talent)

Because they do not fully recognise and address women as a target group, companies lose important sales potential or leave it untapped.

Exclusive licence cooperations offer companies the opportunity to differentiate themselves from their competitors, achieve increases in sales, reach new target groups and protect themselves from being copied. Licensees can benefit in terms of increasing the value of their own brand, as well as increased awareness and further expansion.

Emotionalisation of the brand creates competitive advantages

Through suitable licence cooperations, manufacturers can reach women as a target group and significant

This is where there is a lot of potential in otherwise often saturated markets.

A licence cooperation also enables product manufacturers to enter a higher price segment, as consumers are more willing to pay a higher price for products to which they have an emotional connection.

It is often underestimated that purchasing decisions are made emotionally.? Personalised brands, such as "Princess Maja von Hohenzollern", which embody a living face to the products, sell considerably better. According to a study by Harvard Business Review, emotional customer loyalty can increase a company's sales by up to 85%.

Authenticity is important

As a designer who designs all her products herself in licence cooperations, Princess Maja von Hohenzollern is a credible advocate of sustainable lifestyle and interior products.

Exclusive licence cooperations with prominent personal brands offer companies a variety of advantages, as they lend products or services a certain exclusivity and uniqueness that can set them apart from the competition.

In addition, such collaborations offer a wide range of marketing opportunities, including advertising campaigns, social media presence and personal appearances to build a deeper bond with the target group and brand loyalty.

?Info and contact: www.prinzessinvonhohenzollern.de