Primed Portals
Reed Duchscher
CEO of Night // Manager for the largest digital creators in the world ??
College football might forever be changing. We’ve seen the shakeup in the Power Five, with the PAC 12 going away next year, the SEC and Big Ten gaining a lot of traction, and teams switching conferences. One thing I don’t think people are paying much attention to is how the transfer portal is completely changing college sports.
It’s allowing players to have a second life. Teams can go from 1 win seasons like Colorado to having a team that looks pretty good on the field beating TCU in convincing form. They did this with 86 new players who came in to the 2023 season. Since its inaugural year, the number of players entering the portal has doubled to almost 9,000 players. I don’t see this trend slowing down in the coming years. Coaches now have to deal with incoming high school students entering the portal, securing NIL deals/money for players, and retaining talent who want to transfer schools.
Another layer to this is NIL deals and how well Coach Prime and players have taken over social media. Aside from players’ social handles on jerseys, you can find Travis Hunter’s show 12talks on the Bleacher Report App. The amount of leverage that players have now is going to make college recruiting interesting in the next couple of years.
Creator News
Steve Aoki and Matthew McConaughey headline the first episode.
Linear TV is on life support.
The proof is in the pudding.
Can't Miss Clips
领英推荐
Smart of them to hire a guy who knows so much about beating the Jets.
Taking mobile gaming to a new level.
You don’t mess comedians with a platform.
Business & Entrepreneurship
Autotune off the charts.
Supercharge your creator business growth with this ultimate guide.
Brands spending on TV + Film want revenue share too SAG and P&G: a most unlikely alliance.
Programmatic Influencer Marketing || Vipassana Meditation Follower
1 年This edit is a really nice one Reed Duchscher. Good luck and looking forward to getting more of those with creators' economy focus! Social media link instead of a surname, Ninja podcast, Delta and Tom, Creative Juice LOVE IT!!
LF work for over 2 years now! Hire me!
1 年Reed Duchscher you invited me to watch this so what is it exactly? I'm also trying to get on your team or become a client of yours in whichever comes first.
Content strategy & execution for entrepreneurs, companies, and C-Suites on Linkedin and beyond | I talk about content, branding & sales strategies
1 年Reed Duchscher Interesting topics! I'm particularly interested in the transfer portal and how it's changing college sports. I think it's a fascinating development that has the potential to shake up the status quo.
Lead Chemist at Resolution Sciences
1 年I wonder when was the last time Brady flew Delta.........
Podcast Production/ Head of Growth Podcast
1 年Cannot tell you how much I enjoy this newsletter