The Prime Times | November 30, 2022??

Did you post your Spotify Wrapped yet? We’re still figuring out how the heck to access the personality test after impulsively exiting the pop-up so if anyone knows how to find the report without that link, DM us. If you have no idea what we’re talking about feel free to scroll down to this week’s Amazon-related posts.?

We hope your BFCM weekend exceeded expectations all around! Check out Liran’s top takeaways below if you’re wondering how your results measure up on the ads side. ??

Let’s dive in y’all.?

?? Quote?of the Week

As we express our gratitude, we must never forget that the highest appreciation is not to utter words but to live by them. - John F. Kennedy?

Today’s newsletter is sponsored by...

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?? Top BFCM Takeaways from Liran

Here are the takeaways Liran posted to LinkedIn earlier this week after diving into Incrementum's post-BFCM reports...

• Overall sales were stronger this year versus last
• Acos was slightly better
• Conversion rate up over last 30 days with a 16% increase but down slightly from last year
• CPC - Down from last year (brands focusing more on profit as we head into an uncertain economy)
• Despite a higher CPC over last 30 days, conversion rates made up for that and ACOS improvement of 13% on average for our clients.
• CTR down this year and last from previous 30 days, likely factoring in brands that didnt have deals and saw poor CTR. If you didn't run a deal/promo you weren't relevant.

?? Top Posts from the Team This Week

Mansour Norouzi | Director of Advertising, King of SQP

• 2 Easy Ways to Define Your Category Conversion Rate (CVR)
• DSP 101-Part 2: What makes Amazon DSP different from other DSP services?

Brian Dao | COO and Partner, Automation Guru

• The “hustle” mentality?

Waqas Anwar | Team Lead, Amazon Whisperer

• BFCM Deep Data & Analysis…

?? Don’t miss Mansour’s Next SQP Webinar!

Here's What You'll learn ??

1?? How to extract meaningful insights from search term performance and shopper search behavior

2?? Using first-party search query data to evaluate new product opportunities and bundling opportunities

3?? How Amazon’s SQP data is changing how brands are approaching digital advertising

4?? Valuable use cases to improve your click share, impression share, and sales share

Click this link to register!

?? Poll?

Which Amazon holiday was bigger for your brand this year??

?? That's all for this week...

If you're spending over $10K per month on ads and you need a free audit of your account, visit our website to get started.

Happy Holiday Season Y'all! ??