The Prime Times | Amazon Accelerate Edition ??
You know that scene in Princess Diaries where Mia flies over Genovia for the first time and becomes completely awestruck by the vastness of the castle and every possibility ahead of her as Genovia's future queen? Good. Us too. That's what it felt like walking into Amazon Accelerate this morning and OH EM GEE Miriam we have some of the most exciting news from Headquarters themselves to share in this week's newsletter. Let's go ahead and dive in before anyone makes another irrelevant 90's movie reference, shall we?
??? Quote of the Week
If you haven’t subscribed to Jeff Cohen’s Newsletter & followed this man on LinkedIn what are you even doing with your life? Today’s quote comes from Amazon’s very own seller community trailblazer - the advice he shared below is sincerely worth a moment of reflection if you’re selling on Amazon. As an entrepreneur it’s SO easy to get sucked into “shiny object syndrome” and lose momentum. If that’s where you find yourself today, take Jeff’s advice:?
Everyone wants to know what the secret to success on Amazon is. What people often forget is that it all comes back to developing and maintaining a great product. Plain and simple. In the end, product quality and the customer experience will be 10x more impactful than any marketing campaign you can dream up.?
?? Join Us!
We promise we'll get to the news from Amazon but FIRST if you like free steak & friends who talk about Amazon, listen up! Incrementum Digital is partnering with 8fig and Perpetua to host a High Rollers Happy Hour event next week and we’d love to see you there! Join us Wednesday September 21 from 6-8pm at ONE Steakhouse in the Virgin Hotel for dinner and some networking with the 8fig X Incrementum X Perpetua crews!?
Registration is FREE - Click Here to sign up and if there’s enough of a turnout, maybe Liran will break out his Flav a Flav getup for the evening.?
??Breaking News from Amazon
Finally, the news you've been scrolling for.
If you’re not at Amazon Accelerate this week, it’s safe to say you’re missing out on some major official announcements from the Amazon team! Buy with Prime, Email Marketing, Multi-channel fulfillment… the list literally goes on and on. This is a very exciting week for brands with a DTC presence. Here’s our SparkNotes breakdown of what we’ve learned so far - stay tuned today and tomorrow as the event continues!?
Truly the biggest announcement from the event is Amazon’s new Tailored Audience beta.
Finally, brands have an Amazon tool focused on illuminating and Increasing Customer Lifetime Value through EMAIL! Amazon is giving sellers more access and visibility into email marketing metrics and audiences alike. According to the official press release:
"For the first time, sellers can now expand beyond brand followers when sending free marketing emails to reach their most loyal customers, such as repeat customers, recent customers, and high-spend customers. Amazon Customer Engagement’s Tailored Audiences also allows sellers to monitor the impact of their email marketing campaigns and customer engagement with performance and reporting metrics, such as open rate, click-through rates, emails delivered, opt-out rates, sales, and conversion."
Other programs Amazon emphasized:?
?? Amazon Review of the Week?
Customers are always right… except for when they definitely aren’t.?
To put it delicately, this week’s review truly illuminates the intellectual diversity that characterizes many target audiences.?
To put it bluntly, sometimes people are just fucking stupid.
?? That’s All For Now!?
Thanks for reading this week’s post and if you’re headed to Vegas next week for Sell & Scale, DON’T MISS our High Rollers Happy Hour! Free steak never hurt anyone. Most likely..allegedly..whatever you get it. See you next week!
Amazon Ads Tech Evangelist | Amazon Ads | Keynote Speaker |
2 年Happy to share to knowledge