Prime Time Unleashed: Exploring the Global Impact of Live Commerce with Vidoven's Expertise

In recent years, live commerce has emerged as a dynamic social-commerce format, revolutionizing the way consumers shop online. With real-time product purchasing and interaction with hosts during live video events, live commerce has rapidly gained popularity in the world of social commerce. Vidoven, a leading B2B white label integration solution, recognizes the tremendous potential of live commerce and is ready to tap into its benefits for clients like Karaca and Teknosa.

The Live Commerce Phenomenon

Live commerce made its debut in 2016 with the launch of Alibaba's Taobao Live. Since then, it has evolved into a prominent trend in China and is gaining momentum in other markets like the United States and Europe. Our recent research shows that live commerce, with its interactive and real-time nature, offers up to ten times higher conversion rates compared to conventional e-commerce, making it a game-changer for businesses aiming to increase their brand appeal and reach a younger audience.

Insights from Different Markets

China leads the pack as the most mature live-commerce market, with 57% of users using the shopping format for over three years. In contrast, Europe, Latin America, and the United States have relatively lower live-commerce adoption rates. Despite China's maturity, there is still ample room for growth, with 72% of users expressing interest in buying more products through live commerce.

User Preferences and Shopping Habits

Across markets, user preferences vary significantly. In China, groceries dominate live-commerce purchases, driven by the convenience of live-streaming farmers. In Europe and the United States, clothing and fashion products are the most popular categories, while in Latin America, a higher percentage of users shop for groceries compared to other regions. Each market's shopping habits, ranging from frequent live-show attendees to preferences for purchasing during the show itself, provide valuable insights for businesses looking to capitalize on live commerce.

Challenges and Opportunities

While live commerce shows promise, certain barriers prevent its full-scale adoption outside China. These include user concerns about content freshness, inconvenient show times, and perceptions around value for money. Additionally, the recent termination of live-shopping features on social-media channels poses new challenges for businesses.

Tailored Strategies for Success

To unlock the full potential of live commerce, Vidoven recognizes the need for tailored approaches in different markets. For clients in China, leveraging social-media channels and live-commerce platforms, offering exclusive products, and engaging shoppers on weekends are critical success factors. In Europe and the United States, businesses can focus on making their websites or apps the primary destination for live shopping, while providing entertaining and engaging content.

Conclusion

As live commerce continues to evolve, Vidoven is at the forefront of this innovative trend, driving growth and success for its clients. By understanding and addressing the unique characteristics and preferences of users in different markets, Vidoven aims to optimize live commerce for maximum impact and sales growth. With the potential of live commerce continuously expanding, Vidoven is excited to be part of this dynamic journey, bringing the best of live-commerce experiences to businesses worldwide.

For more information about Vidoven and its live-commerce solutions, visit our website at www.vidoven.com