Prime Redefines Experiential Marketing With New Identity and U.S. Expansion

Prime Marketing Agency has officially rebranded as House of XM. This fresh start brings new leadership and marks our big step into the U.S. market.

For the past years, we’ve been helping brands create memorable, meaningful experiences that connect with consumers. Now, as House of XM, we’re taking things up a notch—deepening those connections, igniting passion, and building brand communities that last.

Our co-founders will continue to cover our Canadian activities as our team continues to grow rapidly. We will also have a base in New York City, to oversee our U.S. expansion and continue to support campaigns in California.

What hasn’t changed is our commitment to delivering amazing XM campaigns across multiple industries. But this rebrand is all about pushing boundaries and showing what’s possible when you harness the power of shared experiences.

This rebrand is our way of making sure that what we’re building fits our team, our values, and our vision for the future.

We’re laser-focused on our clients and partners—as we continue growing, breaking into new industries, and building on what we do best, like pop-ups, luxury brand experiences, and expanding our in-store demos in food and beverage.?

House of XM is ready to reimagine how brands connect with consumers. We’re here, and we’re excited to help take your experiences to the next level with experiential strategies that truly move people.

Here’s to celebrating the rebirth of our women-owned, people-driven agency. ??

Cheers,

Rosalie & Sam

Co-Owners, House of XM