Prime Minister candidates or GDPR? One of these is surprisingly interesting

Political Drama vs. Data Drama: The Battle for Your Attention

General Election and GDPR: What you need to know

As the General Election approaches, the Information Commissioner’s Office (ICO) has reminded political parties about their obligations under data protection laws. This action highlights the ICO’s strict viewpoint on data use in political campaigning.

ICO’s Warning to Political Parties

The ICO sent letters to major political parties emphasising the importance of adhering to data protection and electronic marketing laws. A dedicated election hub has been set up on the ICO’s website, and the “Be Data Aware” campaign has been updated to inform the public about their data rights during political activities. This move is part of the ICO’s effort to ensure transparency and trust in the democratic process.

Practical Guidance for Businesses and Politicians

The ICO advise businesses to be vigilant about how they handle personal data. This includes ensuring clear privacy information, transparency in profiling techniques, and adherence to direct marketing laws. Political parties must communicate how they use personal information, especially when it involves social media advertising, petitions, or surveys.

Head over to our news page to read the full article on what the voters should expect.