Prime Early Access Sale Performance Recap, Shopbop Enters Beauty Space, Spending on Influencers Rises
Prime Early Access Exceeds Typical Sales Performance, But Disappoints When Compared to July's Prime Day
During the?Prime Early Access event on October 11-12,?Envision Horizons clients saw an average increase in sales of +258% compared to the prior week. However, for Prime Early Access EH clients saw 2/3rd the amount of sales as compared to July Prime Day.
View our full recap of Prime Early Access for more details on performance and key insights from the event. View the Recap.
Amazon-owned Shopbop Enters the Beauty Category
Shopbop's beauty merchandise assortment is a curation of established and emerging beauty brands across skincare, makeup, haircare, beauty tools, brushes, bath, and body. View Article.
Brand Strategies and Metrics that Matter Most for Amazon Success
Amazon experts discuss?the?opportunities the platform's?ecosystem affords beauty brands, the metrics brands should be watching, and whether Amazon eats into DTC revenues.? View Article.
Brands will Spend?$32.5B?on Influencers in 2023, 18% More Than This Year
The influencer advertising industry has grown by an impressive 355% over the past five years. According to data presented by AugustaFreePress, brands will spend a whopping $32.5B?on influencer advertising in 2023, 18% more than this year. View Article.
Online Holiday Sales Predicted to?Rise at Slowest Rate Ever
Providing fresh evidence of a slowdown in consumer spending, Adobe projects U.S. online holiday retail sales this year will rise at their slowest rate on record.?View Article.
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Amazon to Invest $972M for Electric Vans in Europe
Amazon said Monday it will invest 1 billion euros ($972.1 million) to add thousands of more electric vans, long-haul trucks and cargo bikes to its delivery network in Europe. The investment would grow the number of electric delivery vans the company has in Europe from roughly 3,000 to 10,000 by 2025. Read Article.
Amazon Cuts Costs?Under CEO Andy Jassy
With three quarters in the books, it’s clear that 2022 for Amazon looks very different than the company’s first quarter-century as a public company. CEO Andy Jassy?is implementing numerous cost cuts at a time when Wall Street is showing little appetite for risk.?Read Article.
TikTok Chases Amazon with Plans for U.S. Fulfillment Centers
TikTok is allegedly planning to build its own product fulfillment centers in the U.S., creating an e-commerce supply chain system, as indicated by more than a dozen new job openings posted in the past two weeks to LinkedIn. Read Article.
Key FBA Holiday Selling Dates for the US
Stay in stock during the holiday selling season by ensuring that your shipments arrive at Amazon well in advance of key shopping dates. Make sure that your inventory arrives at US fulfillment centers by these dates... View in Seller Central.
Is DTC dead? "The model of cutting out the “middlemen” and replacing distributor/retailer margin with social ads is dead. Retailers now provide a very efficient way of reaching the consumer.?DTC is still a very powerful channel to prove yourself to retailers." Post by?The Consumer VC with Credit to?Kiva Dickinson. Read Now.
Prime Day Early Access results... "As an agency, we saw a 40% sales lift. Driving close to 1 million dollars in ad sales.?For brands that prioritized deals, that number hit closer to a 250% lift in advertising sales.?For comparison, we saw a 142% lift during July’s Prime Day." Post from?Destaney Wishon. Read Now.
Prime Early Access Day One Recap. "The Prime Early Access Sales is a significant improvement when compared to Amazon’s beauty deals event the Beauty Haul event?last October. Running deals at 25% or above is to your advantage. Amazon’s deals filter jumps from 10% to 25% to 50% and so on.?by?Laura Meyer. Read Now.
Our Conversations with Industry Experts
Lesley Hensell, co-founder of Riverbend Consulting, meets with Laura and Todd to discuss the common mistakes she has seen in her 10+ years of experience in the Amazon space. Lesley discusses mistakes when handling Amazon account suspension, the process of getting editorial recommendation placements, consequences of platform/review manipulation, how to protect your brand from bad actors on Amazon, mistakes with buying liquidation inventory, why you need to be keeping good invoices, and more! Watch Now.