Prime Day Countdown: Get Your Selling Strategy Ready Now!

You must be ready with all your strategies to get the most out of this Prime Day.??

We are sure, you must have worked hard to make your customers think this way, but we have something special to share with you all.

Make your customers realize the savings they can make by buying on Prime Day.?

With almost a decade of experience dealing with AMAZON sellers and its critical regulations, we have brought you a list of tips to shine on 2024 Prime Day.?

Being a 3PL provider with FBA services , we have closely seen the rush and the pin-points that trigger the sale during this event every year.

We are sharing this with you, don't let your competitors peep into it.?

Grasp it to the fullest and outplay your competitors!

Inventory Management

Managing your SKU level in the fulfillment center is the first and foremost activity you must take care of. You can expect a greater rise in the sales volume than usual.?

Running out of stock makes you lose the best opportunity to make a good deal on Prime Day. Amazon Prime Day is the best chance to acquire new customers for your brand.?

Reimburse the stock level for seamless order fulfillment.

Electronics, apparel, and appliances are in high demand during prime days.

Product Listing Optimization

Before heading to the prime day, know about the ranking of your product listing page. 80% of customers are likely to view your product and make the deal if your product listing page appears on the first page. Modify your strategies to increase organic ranking for better sales conversion.

Images: An attention-seeking image is the key to increased sales. Make sure the image you use on the listing page complies with the Amazon guidelines. Failing to comply negatively impacts your seller account during the prime day sale.

Optimize title and description: Make sure the listing page is optimized to deliver the message within a few seconds. The title drives customer interest in making the CTA.

Keywords: Add targeted keywords in the title, description, and about this item section to improve your organic ranking. Try activating the PPC campaign to improve your brand presence using the right keywords.

Deals and Discounts

Most customers primarily look for discounts on Prime Day. Make sure the price drop adjustments are made to benefit you through increased sales volume.?

Within 48 hours of the sale day, set the discounted price for the peak time.?

Ensure your product is sold at the best price, outperforming your competitors.

Create Product Bundles

Prime Day is the best time for your brand to sell most product varieties. If your brand offers a wide product range, try to include a combo pack.?

Customers find it cost-saving, resulting in increased sales.

Utilization of Resources

Amazon Live: Highlight the products that you're about to offer the best deal on Prime Day.

Amazon Posts: Reshare the Prime Day post on the various social media handles that your brand has a presence.

Social Media: Make sure your brand and products are promoted on social media to educate your customers about your presence on Amazon. Increasing brand awareness before the Prime Day sale will help drive customers to your listing page.

Competitor Analysis

Identify the Amazon sellers that are competing for the same product category. Analyze their pricing strategy, campaign, and product listing audit to improve your seller account performance.?

For the saturated product category, try to run product-targeting & category-targeting campaigns. This would help you onboard more customers, outperforming the organic traffic and results.

A/B Testing

Try out an A/B test for the same ASIN to learn about the customer's buying behavior before Prime Day. With these findings, you can implement Amazon Prime Day to increase sales conversion.

Sponsored Ad Campaigns

Choose a manual campaign other than Amazon suggested to have control over the keyword and total spend.

Incorporate the negative keyword strategy to rank your product listing for potential sale conversion.

Adjust the campaign setting based on the performance, sales, and money spent.

Grab the best deal

Amazon Prime Day is all yours now!?

Follow the tips to make the most of the great deal. Make use of the prime day to welcome new customers and build brand awareness to enable repetitive sales.

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