Primary Technical SEO factors for 2021 - Part 1

Technical SEO is a very critical area so we are going to talk about some very important aspects in today's article and a few more important ones in the next article.

The First critical aspect of Tech SEO is?

Crawling and Indexing

Here are some suggestions on improving this aspect for better visibility in Google Search.

Keep a check on the Crawl Report available in Google Search Console. If issues are reported contact your web developer or designer and get them resolved This should be an on-going activity especially if you have a huge website or keep making changes on your website regularly.

It is also important to check the indexing status of the XML sitemap that's submitted in Google Search Console. It's also important to update your XML Sitemap Regularly. If errors are reported try to remove them asap.?

You can also use Cache:Yourwebsite in Google search to check whether Google Bots can render your content properly. Especially be sure to check how your website appears to Google in Text mode using the cache: command.

You can also see rendered versions of your important pages using the URL inspection option available in Google Search Console. This option is important for verifying whether google bots can see the content of your page correctly. Sites developed in JavaScript often have rendering issues and could be identified using this tool.

Ensure that you block auto generated or thin content pages from Google bots using Robots.txt file. That way your crawling budget is not wasted on pages that are not at all important.

Use tools like Screaming frog or SEO power Suite to crawl your entire website to identify Broken links, Page not found, Broken Images etc. Its important that these issues are resolved timely. Too many issues like these also lead to bad user experience.?

The Second critical aspect of Tech SEO is?

Website Navigation and Architecture?

Here are some important points to remember?

Have a clean and short URL structure. Too long URLs or URLs with question marks, ampersand, equal to sign, or multiple folders and sub-folders are not recommended.

Ensure that your important pages are only 1-2 clicks away from one another.?

Have clean and simple navigation arranged logically for both Google Bots and users.?

Ensure that you use interlinking often to connect your pages together where it makes sense.?

Identify External links using tools like screaming frog and if you find links to social media sites like FB, Twitter etc. or links to other irrelevant external websites use no-follow tags.

Add breadcrumbs on your pages as well. This helps both Google bots and Users with navigation.?

Add schema tags on your website. Common schema tags that most websites can use are the address tags, Breadcrumb schema and FAQ schema. If you are an ecommerce brand you can include schema tags for reviews, ratings etc. If you are an events portal, there are a lot of specific schema tags available for events. More details here https://schema.org/Event

We have covered a lot of important factors today. We will be covering some more technical SEO aspects shortly.?

?If you Have Questions? do drop a comment.?

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