Primark or Prada - which one are you?
Gilly Woodhouse
Guiding ambitious clinic owners to achieve maximum bookings and optimum income by streamlining systems, improving marketing and increasing revenue streams. Profit maximisation from ￡1,500.
As business owners, we’ve all started out with nothing but an idea and set about to build something.
Something we can be proud of.?Something that serves our community. Something that fulfils us in our daily toil.?And something that provides for us and our family.
However, whilst most of those boxes are ticked, the one which most often is only half ticked is the financial one.
Surprisingly, the block can be in our very own thinking, NOT in our actual reality.
This most common way of setting pricing is often rooted in our beliefs about money and even our worth.?No consideration is given to the value we offer in exchange for the fee. And even less to our costs and what our break even figures are!
Then there’s the intrinsic value we offer.?That person who comes to us lonely and scared and who left feeling cared for and understood.?Or that person who finally understands the real problem behind their pain.
Setting our fees is so often wrapped up in our own feelings of self worth.
But when we refuse to hamper our success by understanding our true value and worth, we can break free and see a limitless future.
When we stop double-guessing what people will pay us and begin putting a value on the results we bring, we find freedom from the money gremlin??? - that ugly fellow who sits on our shoulder whispering in our ear, ‘People won’t pay that. What are you thinking? Who do you think you are?’
When we bat that wee pest off our shoulders and re-evaluate our worth, we can get more realistic.
We can ask ourselves, ‘Where am I on the scale of Primark to Prada…?’?Are we cheap with shoddy service and dismal surroundings??Or are we valuable, providing world class service and excellence in all we do, whilst delivering tangible results?
When we focus on the service and outcomes we deliver, it’s far easier to take the focus off our lying little gremlin. We refuse to listen to the lies he tells us as he attempts to keep us small and insignificant.
Instead we repeatedly listen to our grateful and enthusiastic five star testimonials until we flipping believe them!
Always by your side...
Gilly
PS. If you would love to find the right kind of guidance and support to help you succeed with your clinic business, our signature program?Osteobiz Mastermind ?is the one that takes you on a journey with a proven methodology that has helped hundreds of osteopaths before you. I invite you to?book a free strategy call? with me to explore what your transformation would look like once you join us and begin to leverage everything about your business.
Every month, we keep you updated on some of the special days and events coming up next month so you can get all your social media posts scheduled in ready!
This is a great way to prepare your marketing in advance, saving you time and providing you with ideas for content, so you've got no excuses to not get your business prepared on social for next month's special days and events!
Download the PDF here???????
If you want to have all your monthly social media planned out for you, to help you show up with valuable content that aligns with your strategy, is created by a fellow Osteopath and helps you reach your goals, sign up to?:
We will also give you tutorials on how to use the social posts, how to edit them and instructions on when and which platforms are best to post them.
Let our talented Osteopath Alister create your social media for you, saving you precious time and energy, so you can focus on your clients...
领英推荐
https://omny.fm/shows/osteobizness/027-ob
My thoughts on pricing are that most Osteopaths are not charging enough!
In this video I share some advice that I give to my clients on the issue of pricing.
I have helped so many Osteopaths earn so much more money over the past 8 or 9 years, by tackling the topic of pricing.?We look at the clinic business model and the fees and get them sorted.
If you think this is an area you need to work on, book a?free chat with me ?to find out how to fix it!
10th July 2022
Location :?The McGovern Park, West End Road (just off M40 Polish War Memorial junction) Ruislip?
A winning combination! Gilly and Tim Allardyce join forces to bring you a Clinical and Business Workshop Day.
Come and join us for the day. We have designed it to be?fun, practical, innovative and interesting!
We want people to talk, to network, to immerse themselves with knowledge, and to come out the other side being better clinicians and better business brains!
For this reason we created two streams a?clinical stream?and a?business stream.
We want clinicians to develop their clinical skills and their business skills, to run successful practices, and have less stress in their day-to-day operations.
Clinical stream speakers include:
Business stream speakers include:
Learn more about the CLINICAL WORKSHOP DAY on the link below! Book now and join us TODAY!?
Come and join us?for the?win at Social Media Workshop on?Tuesday 26th July?- from 9am until 1pm.
This deep dive into marketing specifically for clinics takes you from unsure about how to create posts to being sure about what exactly to put out there to be super confident marketer.
I'll be sharing all my secrets to easy patient attraction and you’ll leave the training with bags of ideas and strategies for connecting with thousands of potential new patients online.
It is a practical online workshop and all the hours can be used towards your CPD learning with others.
(BONUS - if you're working with us, you'll save ￡47 and get it FREE!)