Prifina June 2023 Newsletter

Prifina June 2023 Newsletter

During the month of June, the Prifina team continued developing Prifina’s personal data infrastructure and connected vertical AI framework (“Pri-AI”). We also continued our collaborations with consumer brands in helping them add sensors to their products. We are witnessing a rapidly growing community of interested parties who see many opportunities with Prifina’s solution to combine each individual’s data across platforms.

The 20 trillion dollar question??

How will the data architecture of the web be re-architected in the age of AI??

In the recent “All-In” podcast, some esteemed VCs Jason Calacanis, Chamath Palihapitiya, and Brad Gerstner discussed how consumer brands compete in the “race to intimacy” in trying to re-invent their relationship with their end customers.

They shared the idea that the current customer-server model where you are the far-end nodes in the value chain is challenged. In the future, you yourself will become a server, and the value from data will be captured on your side.?

Brands are gradually awakening to the realization that existing mobile apps will transform into hyper-specialized AI-driven intelligent agents that diligently serve the interests of users. Empowering users with greater control over their data lies at the heart of this trend.

With AI and conversational interfaces pushing the boundaries, the entire architectural fabric of the internet faces a formidable reimagining, and the potential for positive change is staggering. Prifina's user-centric data model helps seamlessly combide users' data across multiple platforms, thus propelling the anticipated paradigm shift.

Here is the link to the “All-In” Podcast episode #133 - listen from 33:00 min.?

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Event: ‘Augmenting Consumer Experiences

with Data and Private AI’

On July 13, 2023, Prifina together with its partners are organizing an event in San Francisco on how personal data and emerging Private AI assistants are changing consumer experiences with different products.?

We are excited to have some amazing panelists - Aaron Mollin (CEO, Ichijiku ), Loewen Cavill (CEO, Amira Health ), and Heather Whitney ( Morrison Foerster ). Jouko Ahvenainen from Prifina will moderate the event which will take place at the San Francisco offices of New York Life Insurance Company at 5 pm.?

You can register for the event here.

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Event Recap: Real Laws for Unreal Lands?

On June 8, 2023, Prifina’s Co-Founder Paul Jurcys spoke at an event ‘Real Laws for Unreal Lands’ held at the offices of Treasury in San Francisco.?

Together with Max Sills (Midjourney), Barath Chari (Wilson Sonsini) and John Manoochehri (Treasury) they discussed what legal frameworks are needed in the world where personal AI assistants and avatars are becoming ubiquitous and how a human-centric approach to user-generated data could help leap the society toward a more responsible use of personal data.?

You can find the event recap here.

Podcast: Personalization of Consumer Experiences in the Insurance Market

Prifina’s CEO Markus Lampinen spoke ton the ‘Leadership in Insurance’ podcast about the current trends with personal data and how individualized data-driven innovation could be introduced to the insurance services market.?

Markus shared his views about how user-generated data from sensorized products accelerates innovation in the insurance services market.?

You can find the summary here and listen to the podcast here.

Conference Presentation At Harvard

On June 1-2, Paul Jurcys from Prifina also spoke at the Annual CopyrightX summit which took place at Harvard Law School . Paul discussed how data and emerging generative AI technologies impact the creation of digital content and emphasised that human is always “in-the-loop” of the creative process where generative AI tools are used.?

You view the presentation here.?

What we wrote about in June

Join Our Community

If you’re part of Prifina’s growing community, we’d love to hear from you! If you have any questions or ideas, email us at [email protected] or through Prifina’s Slack channel. Otherwise. Here are other ways how you can join our community:?


Prifina provides a personal data platform to collect, combine and utilize data from your personal data sources, sensors and wearables, with full privacy and an open marketplace to utilize data with different apps, including your personal AI interface (in development). We are partnering with sensor makers and consumer companies to add sensors to physical products such as sports apparel and connect those to the individual's Prifina account.

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