Pride : The Secret To Sales

In the busy world of sales, where things are always changing and competition is tough, there's something important that often gets overlooked: pride. Yep, feeling good about what you do and what you've built can really make a difference in your sales journey. But there's another important piece to the puzzle: preparation. Let's take a closer look at how these two things work together.

Let me tell you a story to illustrate this point. Recently, I visited a small company for a demo. When I walked in, I expected to see the usual busy atmosphere of a startup. But what I found was different.

From the moment I stepped inside, I could feel a sense of pride in the air. It wasn't just the bosses or the top-level people who seemed proud – it was everyone, from the CEO to the newest employees. They all seemed genuinely proud of their company, their products, and what they were doing.

But what really made an impression was how well-prepared they were. They didn't just rely on feeling proud; they made sure to know their stuff too. They had regular training sessions to make sure everyone, no matter their job, understood the basics of the product. This meant that even the newest team members could talk confidently about what they were selling.

As the demo went on, it became clear why this combination of pride and preparation was so effective. Every feature of their product was explained clearly and confidently. Customers didn't just hear a sales pitch; they saw a team of people who knew their product inside out and believed in it.

And the results showed. Even though they were a small company in a big market, they had managed to carve out a space for themselves. And a big part of that success was down to their pride in their work and their commitment to being prepared.

So, what's the lesson here? It's simple – if you want to do well in sales, take pride in what you do and make sure you're prepared. Feel good about what you're selling, and make sure you know all about it too. That way, you'll be able to show your customers why they should believe in your product too.

In summary, don't underestimate the power of pride and preparation in sales. It's not just about making sales; it's about building relationships and doing something you can be proud of. So, be proud of what you do, and make sure you're ready to back it up with knowledge and expertise.