Pricing Your Workshop: Finding the Sweet Spot Between Market Norms and Your Value

Ever wondered how to price your workshops? There’s no one-size-fits-all answer—your price depends on what you teach, who you teach, and the results you deliver.

?? Reflect today: Does your workshop pricing reflect your expertise, your audience, and the transformation you’re offering?

Here’s How to Determine Your Workshop Pricing:

??. Research the Market Range

Most 90-minute workshops are priced between $97 and $300, but remember—this is just a starting point. Some coaches won’t even show up for less than $2,000 an hour.

??. Align with Your Value

Think about the outcomes you’re delivering. Are you solving a major pain point or providing a quick win? Pricing should reflect the value of the transformation your audience will walk away with.

??. Know Your Audience

Who are you serving? The pricing for a corporate executive audience might differ vastly from a beginner-level workshop. Tailor your pricing to the segment of the market you’re targeting.

Pro Tip: Price confidently based on the unique value you bring to the table. Don’t be afraid to step outside the “common” range if it aligns with your expertise and audience.

Want help crafting workshops and pricing them strategically? Join Legends Lab and create a profitable customer journey with confidence.

??Join Legends Lab: www.sarahcordiner.com/legends/

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Sarah x