Pricing For Profit: How To Set Your Numbers Right in Q4

Let’s be real, love—one of the biggest lies we tell ourselves is, “I need to lower my prices to stay competitive.” Guess what? That’s nonsense. The truth is, your pricing reflects your value, your worth, and the transformation you deliver. And if you’re pricing yourself like a clearance rack on Black Friday, don’t be surprised when people treat your business like a discount store.

This is Q4, the most profitable time of the year. And if you’re not setting your prices right, you’re leaving money on the table. Not today, Satan.

1. Charge What You’re Worth, Sis

The first rule of pricing for profit is this: don’t be afraid to charge what you’re worth. If you’ve been delivering results, building relationships, and providing top-notch service all year long, your price needs to reflect that. It’s time to stop giving discounts to clients who don’t even blink when buying luxury items elsewhere.

Pro Tip: Create a “Holiday Luxe” package where you bundle your services at a premium rate. High-ticket clients love exclusivity and transformation, not discounts.

2. Dynamic Pricing for the Holiday Rush

Supply and demand, baby. This is the season where you’re going to see a surge in traffic, inquiries, and sales. Don’t make the rookie mistake of offering discounts just because it’s the holiday season. Instead, implement dynamic pricing. As demand increases, so do your prices. That’s how you create urgency and scarcity.

Pro Tip: Use tools like Shopify, Kajabi, or WooCommerce to automate dynamic pricing for your products and services.

3. Value-Based Pricing

Listen, if you’ve spent 2024 pouring your heart and soul into building your brand and results, you deserve to be compensated accordingly. Value-based pricing means you’re charging based on the results and transformations you bring to the table. If your client is walking away with a six-figure strategy after working with you, don’t even think about undercharging.

Pro Tip: Showcase testimonials and case studies that reflect the VALUE you’ve delivered to past clients. Let the receipts do the talking, honey.

4. Price Anchoring

You know when you go to buy something and there’s the “luxury” option, the “standard” option, and the “budget” option? That’s price anchoring. It’s psychology. You can guide people to the option you want them to choose by pricing your packages in tiers. They’ll either go for the middle option or splurge on the luxe package.

Pro Tip: Offer a high-ticket holiday package that screams transformation and exclusivity, with a slightly lower-tiered package to anchor your prices.

5. Say Goodbye to Discount Culture

You’re not Walmart, so stop acting like it. The idea that you need to discount to compete is a fallacy. Instead, raise your prices and create added value. Clients who want transformation aren’t bargain hunters—they’re investing in results.

Pro Tip: Instead of offering discounts, create bonuses that add value to your packages—like an additional strategy session or exclusive holiday content.

Ready to set your prices like the boss you are? Join me at the Blueprint Live Experience: Reloaded and start charging what you’re worth. No more discounts—just dollars.