Are Pricing Professionals Happy with Pricing Tools?

In the year 2016 why are over half of pricing professionals still relying on Excel and not a pricing solution?  

According to my recent survey there are a few key reasons why:    

High costs (specifically the product, customization and implementation)  

Implementation is too long

Products can’t be customized for my company’s software 

 

These are true problems with the big pricing tools (Pros, Vendavo, etc). They are trying to solve for every industry and for all software, which is resulting in long and costly implementations (sometimes over $2M+ and 6-9 months). However, there are other pricing tools that don’t have the same issues. The key is to focus on an a tool that serves a specific software and is easy to implement (ex: SPOSEA for SAP customers) or can be customized at a reasonable price (ex: Perfect Price). This will make sure that the implementation doesn't take too long as it is specifically made for that software and thus reduces on implementation costs as well.

Help shed light onto salaries in the pricing industry (marketing vs finance, current trends, etc): https://www.surveymonkey.com/r/SiliconValleyPricing

Join the Silicon Valley Pricing LinkedIn Group to stay up on pricing articles and events.

 

Chris Herbert

President of Silicon Valley Pricing

[email protected]

www.SiliconValleyPricing.com

Dingli X.

Business Development Director at BIG-Chance (Shanghai) Management Consulting Co., Ltd

8 年

in my company, we have plan to implement Pros last year, but then postponeed due to cost...so i'm still using excel:(

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M?rten Hedberg

I enable monetization of Pricing- and Commercial Excellence

8 年

Good article that points to a specific problem. My view is that the pricing professionals use the pricing software but the gap is within sales- and product management and top management. For some reason the models in the software appears complex to them and they cannot grasp how they practically should attack them. We pricing professionals have an obligation to translate the models into practical examples so that the rest of the people involved can see the benefits of using the tools and not having to fiddle around in excel.

Hi Chris, interesting read and a fair article from my point of view. I notice that among the list of big pricing tools being named as posing true problems, Zilliant is excluded. I know that no other solution can currently deliver such an accurate predictive guidance on an agile full SaaS model and align strategic decisions with execution. But was your intention to highlight it?

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Justin Zacharias

IT Business Partner - Solution & Strategy Leadership

8 年

Does anyone have experience with SPOSEA that Chris references? What are your thoughts?

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