Pricing is a powerful lever for growth and profitability when approached strategically and thoughtfully
?? Dr STEVE LABORDA
CEO | Chemical Industry Expert ?? | Author | Focused on Customer Excellence and Profitability through Value Selling and Sales & Marketing Enablement
?? Welcome to the 10th Edition of the 2025 Commercial Excellence (CEX) Weekly Update!
This newsletter is your go-to source for staying informed and ahead in the ever-evolving world of B2B manufacturing sales, marketing, and pricing. Each week, we bring you the latest insights, strategies, and trends to help you drive success and outpace the competition.
Whether you're a sales professional, marketer, or pricing strategist, this weekly update is tailored to keep you inspired and equipped with actionable insights.
?? Dive into the latest updates below!
Let us know what you found most valuable, and don’t forget to share your thoughts in the comments. We’re here to exchange ideas and grow together!
Here is the overview of last week's posts:
The challenge has intensified over the last two years—putting profitability at risk.
Now, here’s a thought that we got as a question during our latest webinar:Are negotiation skills like riding a bike? ?? ... READ MORE
Pricing is a powerful lever for growth and profitability
when approached strategically and thoughtfully. This is a great example of how, ... READ MORE
?? Will we see you in Frankfurt? ??
A room full of B2B leaders and entrepreneurs, insightful discussions, ... READ MORE
?? B2B Leaders, Let’s Talk! ?
Join our virtual coffee chat with top B2B experts!... READ MORE
?? This Year's Focus will be on Commercial Excellence, Value Selling, Pricing, Key Account Management, Artificial Intelligence and Networking
We hope you found these insights relevant and practical for your day-to-day work! These topics are at the heart of driving success in B2B sales and marketing.
Let’s talk about what it takes to excel in sales development: ?? From refining your pricing strategies ?? To mastering value-based selling ?? To achieving commercial excellence and prioritizing your customers at every step— There’s always room to level up your sales game!
?? What’s your take on these topics? Which areas are you focusing on to improve your results in 2025?
Drop your thoughts in the comments, and let’s explore new ideas together!
Want to improve your pricing capabilities and skills as well as know how to deal with pricing pressure.
Join the open class training on Apr 2nd and 3rd in Frankfurt:
Pricing Consultant & Advisor | Helping manufacturers and wholesalers achieve double-digit margin growth by moving focus from price to value | Speaker | Non Executive Director | M&A Optimisation | Transformation | Interim
18 小时前Great advice but unfortunately, it so often ISN'T approached strategically and thoughtfully ...