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[PRICING NUGGET #053] WHAT IS THE BEST GIFT IN A FREE GIFT PROMOTION
Dr. Markus Husemann-Kopetzky
![Dr. Markus Husemann-Kopetzky]()
Dr. Markus Husemann-Kopetzky
Pricing Strategist | Wir verhelfen Handels- und E-Commerce-Unternehmen mit Pricing zu neuen Wachstums- & Gewinnimpulsen | Ex-Amazon & Preisforscher an Freie Universit?t Berlin
Imagine you are creating a free gift promotion.
Customers buy one item and get a second for free.
In your promotion, both items have more or less the same price, like a pair of headphones and an electric toothbrush.
So what is the item customers need to buy? And what is the item they get for free?
We will find out some surprising insights today.
You find the text and video version of this Pricing Nugget here: