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[PRICING NUGGET #048] WHEN PRICES GET BETTER, AND BETTER, AND BETTER
Dr. Markus Husemann-Kopetzky
![Dr. Markus Husemann-Kopetzky]()
Dr. Markus Husemann-Kopetzky
Pricing Strategist | Wir verhelfen Handels- und E-Commerce-Unternehmen mit Pricing zu neuen Wachstums- & Gewinnimpulsen | Ex-Amazon & Preisforscher an Freie Universit?t Berlin
Imagine you are creating payment plans for car leasing or car financing. For this financial product, you believe you have no leeway to adjust much beyond the core economics of the price.
But wait, why not keep the economics the same and adjust the level of payments over time:?should the installments remain the same, should they increase, or should they decrease with the passage of time?
What should you do? We will find out today.
You find the text and video version of this Pricing Nugget also here: