Pricing for the Little Guy
Brian Thompson
Creating organic growth through automation, process, and of course, Excel
My daughter and I accidentally started a business buying and reselling Magic the Gathering and Pokemon cards. We organized and listed my old collection on Fourth of July for fun and now we're shipping a dozen orders per day (Rares and Spares)! It turns out there is a nice market to be had in taking large collections and breaking them down into individual "singles" for sale. It's been a fun way to fund building our our Disney Lorcana collection (Disney's version of collectable card games).
We list our cards for sale on TCGPlayer.com, where we are forced to make pricing decisions as a price taker, which is a bit different than my usual pricing work :)
I apply the below pricing algorithm once per day via Excel:
We want to be the maximum price of:
Any ideas what else we might consider? If the card box starts getting full there's probably some discounting and shipping in bulk on the table.
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