Price Wars: Dominate Cold Prospecting with this Killer Strategy!

Let’s dive into a classic problem we all encounter in the sales world - the question of PRICE during the early cold prospecting stages.?

You reach out with enthusiasm, ready to unravel the wonders your product or service can bring to your prospect's life. But, hold on a second - they throw you a curveball. The first thing on their mind? The PRICE. ??

It's like asking someone you just met about their monthly income on the first date. Awkward, right? ?? In sales, we get it – knowing the budget is vital, but finding the sweet spot between winning on price and showcasing the value we offer is an art form.

The Price-Value Dance ????

Imagine this: You're on the hunt for a life partner, and the opening question is about their monthly spending habits or income. Not exactly the romantic start we all dream of, right? Relationships thrive on love, understanding, and shared goals – just like successful business partnerships.

What We Want - Versus What They Want?

In the sales world, our preference is to lead with a video call or phone call, not just to show off our stellar communication skills, but because we genuinely want to understand what makes our customers tick. It’s not just about closing the deal; it’s about building a long-lasting relationship that goes beyond the transaction.

We Have To Accept That Price Is A Concern ??

We get it – budgets are a real thing. We're not here to sweep that reality under the rug. Some customers are more price-driven, and that’s perfectly fine. It’s crucial to acknowledge their needs and find a way to work together.

Sales Is A Dance - Are They Willing To Talk?

So, what’s the play when faced with the dreaded "Tell me the price now!" demand? It's about finding common ground.?

"I’d love to get to know you and understand your goals over a virtual coffee, but I also respect that you're more focused on the budget right now. If I share our typical price, would you be open to revealing more about your budget and what success looks like for you?"

Now Apply What You Have Learned

Remember this: negotiation is a two-way street; even when we are prospecting for new leads and doing sales development for potential customers during cold outreach.

We acknowledge the importance of price, but let's not forget the power we hold in choosing our terms too. So, as we step into the dance of deals, let's set the stage for success – offering prices when met with the willingness for a virtual or phone meeting.?

We negotiate, we understand, and we decide when to reveal the price – contingent on the shared stage of a virtual or phone meeting. Use this to your discretion, because price acknowledgment is very important!

If you have read this and enjoyed it, please let me know your thoughts! I greatly appreciate ??