Price vs Cost- What's the difference?

Zig Ziglar, known for his motivational insights and sales expertise, often highlighted the importance of focusing on value rather than just the price. He believed that people often confuse price with cost, which can lead to poor decisions, especially when it comes to long-term investments. This concept is crucial when it comes to maintaining and repairing your vehicle, particularly at ABR Houston.

The Real Difference Between Price and Cost

Ziglar emphasized that price is what you pay in the moment, but cost is what you pay in the long run. This can be easily applied to auto repair. Many people are tempted to choose the cheapest option when it comes to vehicle maintenance or repair, but Zig would argue that the lowest price doesn't always provide the best value.

We would rather explain the price once, than apologize for poor service and quality forever.

At ABR Houston, we believe in long-term value for our clients. Sure, you can find a lower price for your BMW or Mercedes repair, but the cost of poor workmanship or cheap parts often results in more repairs, more time wasted, and ultimately, more money spent. Here’s how we make a difference:

1. Expertise Pays Off Just as Zig Ziglar taught that investing in quality leads to better outcomes, our technicians have years of specialized experience. When you choose ABR Houston, you’re not just paying for a repair—you’re investing in peace of mind. Our well trained technicians ensure the job is done right the first time, saving you from future issues.
2. Quality Parts, Quality Results Cheap parts may reduce the initial price, but they often fail sooner, driving up the cost in the long term. We use only high-quality parts that ensure your car runs as smoothly as possible for as long as possible. Along with having a parts and labor warranty usually 3 times longer than most shops, it's an easy choice.
3. The Cost of Time Ziglar also talked about the importance of time—something we understand all too well at ABR Houston. Opting for a low-cost repair may seem like a money saver, but when you’re back in the shop repeatedly for the same issue, you realize the cost of lost time is far greater. We get your repairs done efficiently and correctly, so you’re not stuck dealing with the same problem over and over. Our loaner cars help out a little bit, too.

In the end, focusing on value over price is at the heart of what we do. At ABR Houston, we provide top-tier service that keeps your vehicle on the road longer and running at its best—helping you avoid the hidden costs that come with cut-rate repairs. After all, quality is remembered long after price is forgotten.

Let's get to know each other- 832-797-9114 or make your own appointment here at?https://aops.cc/y1T0XUP