Price, please?

When I browse social networks, I often come across company accounts that promote their products in creative and interesting ways. With a lot of traffic and followers. And a huge number of comments on their posts, where the most common one is: Price, please? And further down, the company's response is: sent to DM.

It is really surprising to me how many companies fall into this mistake. And I say this because every day I see comments from users who are annoyed because the price of the item or service does not appear in the publication, and then they are forced to write a comment or send a direct message, which they clearly do not want to do.

The question then arises: if I am offering a product in a publication, should I include the price?

I am one of those who think so.

I think that forcing the user to ask for the price is absolutely unnecessary. Besides, it means having to answer dozens of comments and messages, which creates much more work for the CM.

When a potential customer enters a store, he immediately sees the price of the items in the windows and other places where the products are offered. It is really annoying to have to look for a salesperson to ask for the price of an item. If the price is on the product, the customer will look for a salesperson for more information, and it will be an opportunity for the latter to close a sale.

The same thing happens in the social media ecosystem. The price of the product is in the post. It could even be in the description of the post, but we know people don't even want to read that. If a user comments, it is because they want more information and that is where the CM can add value to the post and close a sale.

Of course, there are companies that do not sell directly, but through distributors. Of course, if the company only sells in one country, the prices are likely to be the same at all of its distributors. This changes if the company sells its products in other countries.

In that case, the prices will never be listed in the publications, because they change according to the country. The latter is very common in my daily work. I am still asked for prices. Then I ask them what country they are in to find out if we have a distributor in their area. If we do, I give them all the information they need to contact them and, why not, make a sale.

It is a daily and constant work where users and potential customers will be very satisfied if they receive accurate information in each post and of course timely responses to concerns and additional questions they ask in comments or direct messages.