Preview our services white paper: Branding (your) expertise
If your brand is not on the same level as your service, if your culture is outpacing your brand, or if your brand is slowing your growth, this white paper is for you.
We aren’t selling trinkets. Delivering a service differs from selling a product.
You know it, and we know it. But so much of the branding advice out there makes it sound like we are selling a $2 knick-knack in the checkout line of the grocery store.?
For service providers, work is personal.?
We understand this because we also deliver a service: the names, brand identities, and websites that help our clients overcome their challenges and thrive. We think if work is personal, your brand should be personal.?
This might not feel natural because our industries aren’t historically brand-centric. In some cases, it was the norm to never market at all (the lawyers are nodding). Here are some industries we help:
Besides being personal, your brand should clarify what service you provide and show that the service is of the highest quality.
The white paper includes three real-world case studies, branding principles for service businesses, and the benefits that come with brand and culture alignment.
Click the link in the comments to access the rest of Branding (your) expertise for free.
Scaling 7 & 8-Figure Companies | Founder, Predictable Profits | Turning CEOs of B2B Service Companies & Marketing Agencies into Industry Disruptors
2 周After coaching hundreds of service providers, I can tell you the painful truth - most leave millions on the table because their brand makes them look like a commodity instead of the experts they really are.
I leverage technology to drive organizational revenue and efficiency. Strategy, Web, Marketing, Automation.
2 周Great resource, Brad! Sharing to my network for visibility
Author of The Naming Book and partner at Bullhorn. Leading brand transformations for service and B2B companies.
2 周Here is the link to download for free: