Preventive care

Sophie Bernard, COO of Withings, ???shared how connected health devices are shaking up the world of preventative care and helping people take charge of their health from home.

?? Key Takeaways:

?? Health Tech Adoption Faces Generational Gaps: While consumers aged 35-50 are embracing connected health devices, older populations (50+) are more hesitant due to privacy concerns and lower familiarity with technology. To engage this group, trust-building through healthcare professionals and accessible solutions is crucial.

• ???“We see strong adoption from people in their mid-thirties to fifties, but reaching older generations is more challenging.”

?? Preventative Healthcare is the Future: The shift from reactive to preventative care is accelerating, with connected devices playing a key role in early detection. Devices like sleep analyzers and ECG trackers help users and healthcare providers detect chronic conditions before they become serious.

• ???“Prevention is where the healthcare industry is heading. It’s about detecting issues early, so people can act before they become serious.”

?? Seamless User Experience Drives Adoption: One of the reasons for Withings' success is its focus on low-friction devices that integrate into daily life without requiring users to change their habits. Health tech solutions that fit naturally into everyday routines are more likely to be widely adopted.

• ???“Our devices are designed to be non-intrusive, fitting naturally into people’s daily routines without making things more complicated.”

?? Building Trust is Critical for Wider Adoption: Older generations are less likely to adopt health tech due to trust issues around data privacy and the reliability of connected devices. Companies need to focus on transparency, educating consumers, and demonstrating the accuracy of their products.

• ???“For older generations, trust in the technology is the key. They need to be confident that the data is secure and being used for their benefit.”

?? Key Statistics:

?? Global Connected Health Market is set to exceed $1.6 trillion by 2030, driven by demand for home healthcare solutions.

?? 5% of the global population suffers from sleep apnea, but 80% of these cases go undiagnosed. Preventative care tools like Withings’ sleep analyzer play a crucial role in detecting these issues.

???? Health-tech adoption is strongest among those aged 35-50, while older populations remain a challenge to reach.

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