PreTargeting | The Next Generation of ReTargeting

Retargeting is incredible technology, but it is based on the past. Something better is here today...

Retargeting is well-documented and is utilized by every savvy online marketer.

However, the main problem with retargeting remains that it’s based on the past. It’s about reaching people who have already visited your site, some who have purchased products, others who’ve accepted they need something, and still more who have started to act but did not.

Predictive ads are about the future. Search will soon be trumped by something mind-blowing — what about converting needs we don’t yet know we have? 

Predictive advertising: From the present to the future

The digital ecosystem is an untapped mine of data for advertising, and our changing behaviors are making it even more so. The more we like posts on Facebook, accept location services, connect our address books, use our digital calendars and the more we share this information across devices, the more accurate the pictures of our lives become. When companies with incredible processing power overlay what we do, where we go and how long it takes — both as individuals and collectively — a dramatically rich new picture of what we do emerges.

Retargeting Is Giving Way to Pretargeting

When used properly, retargeting can contribute to higher conversion rates and lower cost per click. However, there’s a chance that businesses are missing opportunities because retargeting only works after a potential customer visits your website. It could be more effective to identify the websites your business leads visit before arriving on your page and start marketing to them before they find you, an infographic from Pretarget stated. This concept is known as pretargeting, and it can help you avoid annoying your customers with repetitive ads for items they already bought.

In pretargeting, ads are shown to consumers based on contextual or behavioral clues. To use this form of marketing, you need to first identify similar or competing websites, create a target list based on your audience and find specific users who have visited those pages previously.

Pretargeting has a higher conversion rate than other digital marketing techniques, including retargeting. Savvy marketers can increase brand awareness and win customers from competitors by showing their ads to their competitor's website visitors. Not possible? Yes, it is. 

Would you like to show your ads to visitors of your competitors website?

Would you like to show your ads to visitors of symbiotic websites?

You can with PreTargeting. 

p.s. Don't wait to experiment with this... Your competitor is already doing it.