PrestoColor’s Soft Launch in Asia

Now creators can easily monetize their content!?

KUALA LUMPUR, Dec 16?–?Creators now have a powerful ally to help them?easily monetize?their content thanks to?PrestoColor, a new empowering?system?that enables creators to directly connect with their fans.?PrestoColor?allows video content creators to choose how they want to monetize and promote their content to their closest fans.

A Colorful Afternoon of Reveals?

Dozens of up-and-coming local creators attended the official?PrestoColor?event launch, which also introduced?PrestoFans, a new set of monetization?products?that are a first of its kind in Asia.?PrestoFans?consists of a full suite of marketing,?channel?creation, and video hosting tools that enable creators to quickly setup?their own?web-based channel?and grow their fanbase?into a devoted community.?Now, creators can fully focus on content creation?and bring out the true brilliance of their videos.??

“PrestoColor?is a revolutionary new?system?designed?with?Asian creators?in mind. Creators can utilize PrestoFans’ products in a single dashboard to easily market and promote their videos to a wider audience due to its built-in multi-language support,” said Sharon Tse, PrestoColor Chief Executive Officer. “In addition, PrestoFans also encourages fans to reward and motivate their favorite creators through the practice of gifting and tipping, which is becoming more commonplace in Asian culture.”?

PrestoFans has been extensively worked on and updated by the PrestoColor team since its conception. Today, PrestoColor is finally ready to unveil it to the creator community. Creators can now earn a livable income through creating video content as well as get closer to their most passionate fans without having to spend adcosts.??

Helping Creators?Choose?How?They?Monetize?Their?Content?

Despite millions of consumers streaming more video content than ever before, monetization remains a challenge for many creators. Some pain points include unreliable search algorithms that prioritize big brands and networks, limited monetization option, as well as high eligibility barriers for new creators. Making a reliable living as a content creator is harder than ever before.??

PrestoColor’s mission is to help creators take back control of their content, so that their videos are no longer at the mercy of search algorithms. With PrestoFans, creators can now choose the right monetization plan for their content, such as subscription plans, pay-per-view, virtual gifting, and tipping. Now fans can easily support their favorite creators directly without having to go through a middleman or third-party.??

PrestoColor?is also the ideal?solution?for creators who want to?directly reach out to their fans for deeper engagement?while minimalizing abusive troll messages.?The?built-in?PrestoFans?messaging and fan tools give creators more power to?know who their fans are, as well as?grow and manage fan communities. No coding skills or technical experience are required to setup a new channel. Creators are also free to upload and organize their videos in landscape and portrait modes.

In addition to its site creation and marketing tools,?PrestoFans?will soon be updated with further useful functionalities and features for creators, such as?revenue reports?and fan databases. These features?enable creators to?get an overview?of their fans,?know?who?their most valuable fans?are?in terms of spending?and gifting, as well as?understand what type of?content?performs?best with their?community.?

The?Rapid?Growth of the Creator Economy?

There are currently over 50 million creators on?online streaming platforms such as YouTube, Twitch, and?TikTok.?Southeast Asia is a region?ripe for growth?- an R3 business report estimates the Southeast Asia’s influencer market to grow by USD2.59 billion by 2024?due?to the region’s young and mobile consumer demographic.?

The advent of streaming and social media platforms has given rise to a new generation of creators, capable of entertaining anyone anywhere on their phone. With more consumers being exposed to a variety of content from across the globe, this is a golden opportunity for Asian content creators to shine and showcase their content to the rest of the world.?PrestoColor?is ready to support our?local?creators and help them blossom, so that they can continue to create content?for a living?with confidence.??

This is the new creator economy. This is?PrestoColor.?

For more information, please visit the?PrestoColor Website.

About Presto?

Presto?is Malaysia’s first homegrown multi-service lifestyle app that offers various lifestyle and convenient features as well as hassle-free mobile payments. Shop online, order food delivery, book your favourite movie tickets, events, or even flight tickets via?Presto?for a faster, cooler, and richer digital experience.?

About?PrestoColor?

PrestoColor?is a new comprehensive?system?that empowers creators with building and growing their fanbase by using powerful built-in monetization and?engagement products called PrestoFans – a first for creators in Asia. By giving creators full control over their monetization tools, PrestoColor aims to unleash the true potential of content collaboration and usher in a new stage of growth for the streaming industry.?

This is a Press Release issued by

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