?? Pressure is a Privilege: How to Embrace Pressure and Finish the Year Strong ??

?? Pressure is a Privilege: How to Embrace Pressure and Finish the Year Strong ??

WWASSD??? - "Pressure is a privilege." This powerful quote by Billie Jean King caught my eye as I watched unranked 20-year-old Ben Shelton walk onto the court to face 10th-ranked Frances Tiafoe in the men's quarter-final at the US Open. The placard bearing this quote seemed to be an omen, a message not just for athletes but for all of us in the high-stakes world of Sales and Revenue leadership as we stare down the last 4-months of the year.

?? Why Pressure is Your Ally: A Lesson from Tennis

Think about the greats who have won against all odds at the US Open Tennis tournament—players like Jimmy Connors, who at 39, reached the semifinals, or Serena Williams, who fought through injuries and controversies to claim multiple titles. What would they be without pressure? Pressure is the invisible force that propels us to transcend our limits, to dig deep and find that extra gear we didn't know we had. It's the catalyst that transforms potential into performance.

Rather than letting the rest of the year just unfold and lose in 2 or 4; sets take control. One way to do this is to redefine the last four months of the year:

?? Redefine Your Year: From StepTember to DEALcember

1?? Turn your September into StepTember: As a Sales Executive or Revenue Leader, stepping up means taking calculated risks, setting aggressive targets, and leading your team with conviction. It's about being proactive rather than reactive.

2?? Turn your October into SHOCKEDTober: Imagine the shockwaves Ben Shelton would send by defeating Novak Djokovic. Nothing is impossible to those that believe. Charge up your believing engine by focusing on the end state associated with what you want and not the absence of it. Charge your body with exercise, meditation, eating & resting well. The world will be shocked by what you can achieve.

3?? Turn your November into YESvember: Accelerate trust by asking prospects, "What would prevent you from choosing our company as a partner?" Update your persona profiles to show you understand their needs, much like how a tennis player studies their opponent to gain an edge.

4?? Turn your December into DEALcember: This is where you reap the rewards. You've stepped up, charged up, and turned 'No's into 'Yes's. Now, it's time to close those deals. Use the end-of-year urgency to your advantage, much like a tennis player uses a tie-breaker to clinch the match.

?? Let's Get Real in the Comments

What pressure are you privileged to be working through right now? How are you turning that pressure into privilege? Share your thoughts. Let's create a new reality with positive vibrations and non-resistant thinking and hold each other accountable for a strong finish to the year.

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