PressOn and Sherbet

With an abundance of outdoor advertising options at your fingertips, it's no wonder brands struggle to pinpoint the channels that truly pack a punch. Particularly in big cities where ad space is crowded- standing out from the crowd can be a real challenge, and investing in out-of-home advertising can be a daunting prospect. In this saturated adland, vehicle advertising, and taxi media in particular, offers something of a golden opportunity.

PressOn have been working with Sherbet Taxi Media for many years, providing unique, high-quality advertising on taxis to a wide variety of brands. Taxi campaigns are an outstanding way to ensure an advert stands out; they create a talking point, and lead to expansive and multi-faceted reach to massive audiences. We’re taking a look at what makes PressOn and Sherbet’s partnership so effective.

(All images courtesy of Sherbet London)

What is taxi media, and why use it?

Taxi media essentially involves branding the side of a fleet of taxis with graphics, which advertise a campaign as they drive around busy urban areas. Many of us will have seen this in London and other major cities, at events, and more, and Sherbet are one of the most significant businesses providing this service to brands. There are few things that make taxi advertising stand out from other channels:

They're everywhere!

Some of Sherbet’s long-term campaigns have even topped 1 million total miles (which is 40 times the Earth’s circumference!). They can access areas that other forms of large format can’t, including residential areas, and places including the square mile of the City of London, and Soho – essentially, where people go, taxis go, which means more visibility for a campaign over a static ad.

Shareability!

While static ads such as billboards aren’t much of a talking point in and of themselves, a London 'black cab' are more of a ‘stand out’ feature in the London cityscape, and when they’re advertising a prestigious brand, they really get people talking – importantly, on social media. By using hashtags in their creative designs, brands working with Sherbet have generated impressions in the hundreds of millions.

Sherbet is electric!

The ads are placed directly in the sightline of pedestrians and vehicles, and a well-designed campaign is truly hard to miss. Taxis are an integral part of London’s transport network, and they’re an iconic emblem for the city across the world, and while traditional vehicle advertising often involves a blow to the environment, Sherbet operate fleets of fuel-efficient, electric vehicles. It wholly owns its taxis, and only work with the very best London taxi drivers, providing total flexibility and exceptional service to the client – they can operate on short timelines, and are always willing to go the extra mile.

PressOn & Sherbet

Sherbet are one of London’s largest fleets of Electric, TX and Vito taxis and offer a premium elite fleet of London taxi drivers – their taxis are the perfect canvas for a unique outdoor advertising campaign, and their expertise and industry insight places them as one of the best options for taxi media in the UK.

But no outdoor advertising campaign would be effective without the highest quality printing – even the very best ad needs to be clear, easily visible, accurately reproduced, and durable enough to withstand the environment in which it will be placed – in this case, the busy roads of London.

Using the latest cutting-edge machinery from providers such as @HP, PressOn print flawless graphics onto durable and long-lasting substrates, to ensure Sherbet’s hard work in organising each and every campaign is maximised.

It’s this combination of expert production and planning that have enabled PressOn and Sherbet to produce multiple outstanding campaigns over the years.

Key projects

The imagery we’ve used in this case study is of a few standout projects PressOn have worked on with Sherbet this year, including campaigns for The Coronation, Tinder and Eve Lom. They demonstrate the definition and quality of the graphics PressOn produce, and exemplify the impact of taxi advertising as a medium:

The King's Coronation 2023

Sherbet went all out for The King's Coronation and their uniformed cabs could be spotted all over the city. Many visitors and tourists even stopped to take a photo with the eyecatching cabs.

In order to achieve this intricate design we needed help from our trusty Kongsberg to cut out elements such as door handles and window decals.

Tinder

Tinder needs absolutely no introduction and these cabs reminded pedestrians that it all starts with a swipe! It's fair to say these cabs lit up our production floor as we created them.

Eve Lom

Vogue described this eye cream as "'probably the best cleanser in the world."

It makes sense that their Supersides are created by the best large format printers and applied to the best Taxi's in the world, doesn't it?

The finest substrates and equipment

One of the key reasons why Sherbet turn to PressOn for printing time and time again is down to the equipment and materials we use, which are second to none. All the taxis featured here were printed to a polymeric, conformable vinyl complete with gloss laminate on top. The conformable style allows the vinyl to be heated and shaped to the contours of the taxi and not shrink back flat afterwards

Get in touch

Get in touch via our contact us page to find out more about how PressOn and Sherbet can help you transform your campaigns with a branded fleet of taxis. Our expert project managers are on hand to provide advice, quotes, and assistance – whenever you need it.