The Press Release

The Press Release is usually a document that is delivered to the Media to request media coverage for an event or make an official statement, provided by a PR Agent representing a Client.

A press release is a primary source of information, which means this is the most trusted form of information that the media requires, this is a step that a company and brand MUST NOT skip! it is important for every company and brand to partner - hire a public relations personnel that will take up the role of media liaison and publicity management in order to receive consistent publicity.

A press release is also known as the news release and this is the most professional way to address media, so how do you know when you need a press release?

When I was managing the first #Redfemicycle Event one of my daily tasks was media liaison, I was sending media releases to TV, radio & print houses and it was very beneficial because our event was covered by SABC News #MorningLive, SAfm, and Sowetan LIVE which resulted to a SOLD OUT Show.

When establishing media for our clients our first few steps are creating a media kit and writing a media release, those two documents make it easier for journalists to deeply understand the client as well as the cause; cheers to 116 years of the existence of the Media Release.

Above is the Daily Sun feature of Lungsta Fame; I have created relationships in many industries, especially in the media industry, and as an Agent with 5+ years of experience, I understand the importance of communicating effectively with the media.

The Press Release has made it much easier for me to write all the important details of my clients and that is why I am sharing the 116 years of its existence.

Contact me for your Press Releases, Media Liaison & Publicity Management.

[email protected] / +27 81 794 3746 / https://www.lucrativecoms.co.za