PRESS RELEASE: Asset TV Announces 2022's Most Watched Companies

27 January 2023

Asset TV’s TOP 20 MOST WATCHED COMPANIES

• CME Group takes the top spot as the most watched company of 2022
• Video is an essential part of the marketing mix for investment companies with 1040 videos
• from 401 companies published to Asset TV in 2022
• Full ranking below

Asset TV, www.assettv.com, the data-led video distribution platform, has published the top 20 most watched companies across its video platform in 2022. With over 400 companies featuring on the platform in 2022, the list comprises Global Asset Managers and Boutique Investment Managers, giving a unique insight into advisors’, from companies such as Merrill Lynch and Morgan Stanley, viewing habits and the topics and companies they’re interested in.

The top five

CME Group rose to the top of the Asset TV most-watched list. With their timely videos delivering commentary on the hottest topics, their messaging clearly resonated with Asset TV viewers.

MSCI came in second, rising from 6th place in 2021, with both a company channel and factor investing channel on Asset TV, the diversity in content, from podcasts to Masterclasses proved popular with viewers.

In third place was Guggenheim Partners, a regular on the Asset TV most-watched list, Guggenheim’s videos covering macro market outlooks, and the impact of the latest Fed policy are consistently popular with viewers.

Natixis Investment Managers was another riser, placing 4th from 8th in 2021. Their consistent approach to video publishing, and variety in content makes them a regular in the top 10 list.

Rounding out the top five was PIMCO, as well as market updates, and CE-accredited videos, they share behind-the-scenes footage of their economic forums, giving viewers a backstage pass to the thoughts behind their strategies.

New entries

There were two new entries to the top 20 rankings which did not feature in 2021’s list. ?

CME Group was a newcomer for 2022, and notably rose to the top of the most-watched companies list, notably three speakers from CME group featured on the most-watched list in 2022.

Davis Advisors was the second new entry coming in rounding out the list in 20th place, this independent investment company has a big voice on Asset TV.

Neil Jeffery, EVP said:

“2022, was a phenomenal year, our viewers watched more videos and for longer, and we saw a record number of advisors and institutional investors watching our content on-demand on Assettv.com and tuning in for live events on our Virtual Conferencing Platform. I’d like to thank all of the companies that worked with us.

As we look ahead in 2023, with plenty of new initiatives on the Asset TV platform, we look forward to working with our existing and new clients on maximizing results, continuing to produce expert-led high-quality custom content, and helping with focused campaigns to reach their target markets.”

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NOTE TO EDITORS

Asset TV is a data-led global distribution platform available to investment professionals only – for research, learning, and thought leadership.

As investment professionals watch Asset TV they can build a CE record of their activity.

Asset TV is part of the Think Digital Group, which includes Insure TV, Akademia, and The Virtual Conference Partnership. Each company uses the same technology trusted by 600,000 professionals across the globe, who use video for due diligence information research and to supplement Continuing Professional Development. The company was established in 2003 and has offices in London, New York, and Cape Town, with dedicated websites for advisors in the UK, US, Canada, Europe, Asia, and South Africa.