Press & Product Launches With The White Company
Working with The White Company is always a fascinating challenge because of the pure pallete that their products focus on - not just the rich whites they're most famous for but right across their broader range of greys and browns.
It can be tricky to help individual products and scenes really stand out but a good setting and some simple styling tricks can really help. I worked with them on a range of product and seasonal launches, including their above Christmas range which I really loved - it's great to feel festive even if it's in July!
I did a range of styling for their own catalogue and for their external press launches, including the examples below where it was great to be able to bring their whole range of products to life, whilst using enough natural colours to really make the warm whites stand out.
