Press Play Masterclass 2024: Empowering Artists for Success in the Entertainment Industry
Sol Generation
Kenyan Based Creative Arts Company Going Beyond Music By Bringing Together Creative Individuals That Tell Real Stories.
The recently concluded two-day Press Play Masterclass proved to be a monumental event, bringing together aspiring artists and industry professionals for a deep dive into key facets of the entertainment world. Hosted at the Baraza Media Lab, the masterclass featured insightful sessions by industry thought leaders, interactive discussions, and networking opportunities for attendees both in person and online.
Day 1 Highlights
Moriasi, Sauti Sol's General Counsel & Head of Business Affairs, opened the masterclass with an in-depth exploration of entertainment management. Attendees gained valuable insights into contract negotiations, brand positioning, and revenue generation strategies. Bensoul, a renowned singer-songwriter, took the stage later, sharing his expertise in songwriting. The day was marked by engaging Q&A sessions, group discussions, and one-on-one interactions with the speakers.
Day 2 Insights
The second day was equally impactful, with Nanjero, CEO of Sol Generation, leading a session on marketing and branding. Attendees learned about the importance of speaking the corporate language, building competent teams, and investing in personal growth for effective business management. Hendrick Sam, a seasoned producer, delved into the intricacies of music production, offering valuable insights for aspiring artists.
Oversubscribed Success
The free-to-attend masterclass exceeded expectations, attracting a diverse audience of artists and key players in the entertainment industry. With oversubscribed attendance, the event showcased the industry's hunger for knowledge and the eagerness of artists to hone their skills.
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Key Takeaways
The masterclass emphasized the need for artists to view themselves as brands, cultivate a strong business mindset, and surround themselves with trustworthy managers. Speakers stressed the significance of learning the corporate language to navigate the industry effectively.
Press Play Artists' Insights
Adding a unique touch to the event, current Press Play artists shared their experiences from the ongoing Artist Development Program (ADP). They provided firsthand accounts of their learnings and offered exciting teasers about upcoming projects slated for unveiling in February.
Conclusion
The Press Play Masterclass emerged as a groundbreaking industry event, equipping artists with the knowledge and skills necessary to thrive in the competitive entertainment landscape. The combination of expert insights, interactive sessions, and the participation of current Press Play artists made it a truly transformative experience. As the industry evolves, the Press Play Masterclass stands as a beacon, empowering artists to navigate their careers successfully and make a lasting impact.