Presenting Your Idea in a Way Your Audience Will Listen
You aren’t the only one who is trying to get the attention of your audience. Every person you are trying to reach is inundated with tens of thousands of messages per day from thousands of sources.
In order to have any chance of breaking through, you need to capture someone’s attention with the right message at the right time. So, how do you know what the right message is and the right time? Well, you don’t. Sure, there are tools that can help target your message better - which will be another topic for another video - but even with the best tools, you are likely to connect with only about 1-2% of the intended recipients.
And for that small percentage, you really need to grab them and speak to them clearly. This week's video is all about how you present those ideas in a way that will help you break through the noise and stick.
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Truly Social is a web series that you can share with your boss or client when they're not really "getting" social. It's also the name of my company - where we work with clients on helping them develop their own content series.
I've been working on this social stuff for over 18 years and I've been a participant in the social web since 1992. My videos (usually) come out every week ...with ~5 minute "lessons" on what are truly social practices (and what are NOT).
Marketing & Promotional Services
7 年Building relationships is it. Nothing else comes close when you want someone to listen to your ideas.
Russian-English Interpreter | Full-fat communication ??? Bringing business knowledge to interpreters, and interpreting knowledge to meetings and businesses
7 年My favorite tip: you are not the hero of the story, you are Gandalf. Something we should all remember! Thanks!
Serial SME Entrepreneur. University Educator. Socialist, "Five i" Feminist and Post Growth Economy Activist. Columnist/writer for rabble.ca.
7 年This was awesome! Thanks Tara,