Presentation in Proper Proportion
Jeffrey D Krause
Mechatronics/Thermoplastic Composites/Physics Student/Multi-Co-Founder/VP, GizzMoVest LLC
What is the 'face' of your product: The user interface? The Housing? - Not at all times.
Think of what your customers negotiate with each and every time they use your product. Sometimes it is not always the product itself, but rather at times, it is the storage and presentation that they will negotiate with first and last. - Every time they use the product.
Cases, whether for presentation and/or storage/transport, are typically given the very lowest priority; The afterthought rarely considered or budgeted-for until the time to actually distribute the product draws near.
IF your product is not a luxury or high-end model, this often works out OK. However if a model of product is in this category, we might want to consider the proportions:
For a mid-range-priced product, a presentation/storage Case is typically only about 5~7% of the total CoGS (Cost-of-Goods-Sold) of the product for the manufacturer or distributor.
However when the customer is paying 5-20 times as much for a much higher-grade product, that same presentation/storage solution can begin to look out-of-proportion; It is telling the customer you have no more respect for the up-scale model than for the low-end model.
The problem is that most mass-manufacturers of presentation and storage solutions are really not geared to offer solutions which are more proportional to a high-end product. 90% of their business is low-end, so they have little incentive to spend design hours on solutions for such a small percentage of their total sales.
Enter GizzMoVest LLC. A US manufacturer of all-custom presentation and storage solutions which are specifically geared for upscale markets. Keep in mind the cost ratios are no different.
GizzMoVest gears their solutions for the quantity/cost/CoGS proportions typical for any solution. The real cost typically stays within that 5%~6% of the total cost of producing & distributing the product.
The GizzMoVest difference is that if a generic solution is desired, well.. That's not us. Everything we do for a corporate customer is 100% custom. (Custom material and a custom shape).
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GizzMoVest prioritizes YOUR vision, so we will never say 'we can't do that'.
As long as things still make economic sense for the client, GizzMoVest will invent whatever is necessary to preserve the vision.
Their solutions are based upon your styling theme and the look & feel which you envision.
GizzMoVest's designers adopt you vision and manufacture it in the USA; Presenting a rendering of the intended design for approval.
For a ballpark quote just use their web form at: https://gizzmovest.com/GizzMoVest_QuoteRequest.
Additional article: https://www.dhirubhai.net/pulse/unique-molded-composites-combine-tactile-large-scale-textures-krause-m3aec/
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Author: Jeffrey D. Krause is a Co-founder of two long-time US manufacturers.
One was listed for 4 years by Deloitte as one of the US’s 500 fastest-growing companies, and was eventually acquired by multinational 'Teledyne'.
The main product, of which Jeffrey was only 1 of 2 people on the Patent, became featured as a minor character in the James Cameron IMAX film ‘Sanctum’.
That same product became at that time, the most widely-publicized case study in the history of ‘SolidWorks’ CAD software.
Founded his first physical manufacturing company at age 22, his current 13-yr-old company has DIRECT clients which include Lockheed-Martin, Teledyne-FLIR and several Medical manufacturers.
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US Navy Veteran C-130 Squadron, Human Factors/Product Design Consultant at Sun Group Design LLC Owner/Developer - Ergo-Link TM CAD Mannequins
4 年Jeff, Good info! As you stated correctly, "proportion" is the key word. I have seldom had the opportunity to design a "high end" consumer product with the exception of the soft pressure-formed racquet sports bags & luggage which did not get produced beyond 20 or so prototypes due to material cost at mid-volume. You might remember that we used REN tooling on the first round of tennis bags, and as I recall, you and Bruce Brackman produced the first few using a bag pressure-forming process. Prince, and two other well known sports racquet companies were excited and very interested in the products, but even though their products were fairly expensive, a few dollars made the difference, and they declined. I continue to base manufacturing process recommendations to clients primarily on the basis of the target industry and high or low volume client projections due to tooling/manufacturing costs including potential post-forming labor, material handling, and shipping. Since even though tooling in particular can be eventually amortized based on each product sold, tooling and labor drive the cost per product sold.